These three marketing tips will help your business end the year strong and enter 2023 feeling well-prepared.
Every industry is different when it comes to approaching the end of the year. Some businesses may view October through December as their busiest months, whereas others use the time to prepare for a new year and other upcoming busy seasons that don't trend during the holidays.
How to choose the right content marketing agency
Content marketing strategy is notoriously complex for the uninitiated. It can seem like a giant machine with countless cogs, wheels, and whirligigs that connect in multiple ways.
43% of businesses don’t have a documented content strategy – and they perform less well than brands that do have one.
Martech Can't Be the Be-All, End-All for Marketing
CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
Have marketing technology and marketing become synonymous? The answer is no, at least not yet (cue movie of scary robots taking over the world); marketing technology is just one piece of the marketing puzzle.
Leading A Data-Driven Content Marketing Journey With Vitor Peçanha
Case in point: Vitor Peçanha, co-founder and CMO at Rock Content, a world-renowned leader in content marketing.
Using old doors from a country house of his co-founder’s father, Peçanha built the first tables for the startup in 2013.
5 Best TikTok Marketing Agencies in 2023 [With Case Studies] | Sprout Social
In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet's favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space.
Before we get started, here is a tip: learn from the agencies who've already branched into TikTok by looking at TikTok's official marketing partners directory .
Depression as marketing - influencers and mental health
Open conversations about mental health are as important as ever — and social media influencers can play a key role in starting them.
"When you are depressed, everything can often seem black and white. Meanwhile, color is much nicer … But how can you add color to your miserable thoughts?" German influencer Cathy Hummels captioned now-deleted pictures of her wearing sparkling sunglasses on Instagram.
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug | Marketing Dive
Deepfakes of '80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season .
'We're mandating its use': Estée Lauder turns to TikTok marketing after reach on Instagram stalls ...
When Estée Lauder's reach on Instagram started to slow across EMEA, its marketers turned to TikTok.
Obviously, there's more to it. The early success of the brand's global TikTok account, for one. But the crux of the brand's decision to be on TikTok came down to Instagram.
Food marketing toward kids lacking regulation
Researchers from New York University have found that children are vulnerable to deceptive marketing of unhealthy food because of a lack of government oversight.
Government oversight on food marketing toward kids is lacking, according to a recent study by researchers from New York University.
Inside Telemundo's marketing strategy for the World Cup - Digiday
The World Cup kicked off in Qatar and major brands have taken advantage of the moment of exposure.
Telemundo hopes the competition becomes the largest multi-platform sporting event in the world among its properties, including streaming on Peacock.
We spoke with Claudia Chagui, senior vice president of marketing and creative at Telemundo, who explained how her company will cover — and advertise around — the World Cup among its portfolio of brands after it acquired the rights to broadcast the FIFA World Cup in 2018.
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