CHICAGO – OTR (On The Rocks) Premium Cocktails, the ready-to-serve cocktail brand developed by a master mixologist with acclaimed cocktail programs, has announced its first-ever national media campaign entitled A Whole OTR Level.
"Since joining the Beam Suntory portfolio, OTR immediately took the competitive Ready-to-Drink (RTD) category by storm and continues to rise above the competition," said Heather Boyd, Managing Director, RTDat Beam Suntory.
New ad campaign celebrates unsung heroes of education
When it comes to education, teachers frequently get most of the shine. It makes sense, considering how much a child’s school experience occurs in the classroom.
But teachers can't do their jobs without support from other education professionals with whom students interact less frequently. The Florida Education Association ( FEA ) is honoring those individuals in a new digital ad campaign , the group announced Wednesday.
Why a Regional Funder is Backing a National Ad Campaign to Open Minds About Mental Health | Inside ...
The creation of the HMHI was important, not just for the advances in mental healthcare and research it might enable, but also for the statement it makes about mental health — that it's simply another facet of human health.
The Huntsman Foundation continues to work toward that end, now on a national scale, with a recent contribution of $15 million to launch a planned $65 million, seven-year advertising campaign by the Ad Council that will urge Americans to recognize, acknowledge and address mental health needs.
A New Ad Campaign Pushes Benefits of $369 Billion Climate Law To Black Communities
That law, signed by President Joe Biden in August, authorized $300 billion in government spending in an attempt to blunt the impact of the Covid-19 pandemic on the overall economy. But it also included the largest single federal investment in climate action in U.S.
The law's supporters have touted its investments in things like clean energy development, electrical grid upgrades, battery manufacturing and solar panels.
Intrinsic In-Game Ad Campaign Doubles Industry Standard
GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, ...
LOS ANGELES TOURISM PREMIERES 'NOW PLAYING' AD CAMPAIGN IN AUSTRALIA | Discover Los Angeles
SYDNEY (November 7th, 2022) –EXTERIOR. LOS ANGELES. FADE IN. Los Angeles Tourism has today raised the curtain on a record-breaking Australian advertising campaign, inviting Australians to discover what's "Now Playing" in the City of Angels. In collaboration with Visit California, the AUD ...
5 ways digital out-of-home can boost campaign performance | Ad Age
This growth is in large part thanks to the technological innovations that the offline advertising industry has embraced in recent years. The channel now offers features that traditionally come with other programmatic channels, such as enhanced traffic data and precision-based targeting.
Op-ed: New York needs an ad campaign to sell the city to its residents | Crain's New York ...
Last year the city's population dropped by more than 300,000—the equivalent of Harlem and Washington Heights clearing out completely.
One New Yorker leaving the city means two fewer subway rides a day, one less cup of coffee bought at the corner, one less lunch at the deli and one less desk at the office, to name just a few of the trickle-down effects.
How to Improve Twitter Ad Tracking : Social Media Examiner
In this article, you'll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively.
For years, Twitter has offered a handful of tools—like the Universal Web Tag—to help marketers measure Twitter ad campaign conversions. In August 2022, the platform began rolling out an updated version of its main conversion tracking tool, known simply as the new Twitter pixel.
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