Thursday, November 17, 2022

What is social media marketing?

For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people.

This chain reaction also led to uprisings across Morocco, Iraq, Algeria, Lebanon, Jordan, Kuwait, Oman, and Sudan. 

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Publisher: Search Engine Land
Date: 2022-11-17
Author: Brad Smith
Twitter: @sengineland
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Digital Marketing Trends to Watch Out for in 2023 | MarTech Cube

The market and consumer behavior have changed tremendously in the last few years. Marketing needs to consistently change to meet those demands, meanwhile ensuring the brand image reflects the same core values. Marketing is becoming more niche-focused by the day.

There is nothing that matters more than your customers’ needs and preferences. Customer-centricity is one trend that has and will continue to transform the future of digital marketing .

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Publisher: MarTech Cube
Date: 2022-11-17T19:00:21 00:00
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Should your digital marketing strategy change in times of recession?

With a recession now confirmed, Edwina Mullins , digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

From the Dot-Com US recession in 2001 through to the 2008/09 Credit Crunch to the more recent Covid-19 recession, the data and learnings from these difficult times can help us minimise the effect on business during the next couple of years.

Publisher: the Guardian
Date: 2022-11-17T17:21:41.000Z
Author: Edwina Mullins
Twitter: @guardian
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Crypto Virally Expands Crypto Marketing Services

Bucharest, Romania, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Crypto Virally spreads awareness of new crypto projects and digital currency adoption. The company offers various services, including social media marketing, influencer outreach, and content marketing.

To celebrate its expansion, Crypto Virally offers up to 70% discounts on certain services . This offer is limited, so those interested will need to move quickly.

Publisher: GlobeNewswire News Room
Date: 11/17/2022 3:00:00 PM
Author: Crypto Virally
Twitter: @globenewswire
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Pandemic trends have become the new normal in shopping and marketing | WUWM 89.7 FM - ...

As the holiday shopping season seems to start earlier each year, stores have to adapt to remain competitive. Part of this competition includes continuing the pandemic trend of closing up shop on Thanksgiving and extending Black Friday deals in other ways.

While it may seem counterintuitive, this is a wise business strategy affecting other aspects of holiday shopping practices.

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Publisher: WUWM 89.7 FM - Milwaukee's NPR
Date: 2022-11-16T18:51:24.004
Author: https www wuwm com people audrey nowakowski
Twitter: @wuwmradio
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How TikTok is saving some small businesses thousands on marketing | Ad Age

Organic reach that generates sales is a huge win, especially when the company’s entire marketing budget is $2,000 for the year.

The Wine Savant, which makes wine and whiskey decanters, also stopped all paid social efforts on Instagram and Facebook in February and March of this year, a few months after they began posting on TikTok.

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Publisher: Ad Age
Date: 2022-11-17T05:00:00-0500
Author: https www facebook com
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PR News | News of Firms: Allied Global Marketing Unveils Brand Experience Unit - Thu., Nov. 17, 2022

Taylor launches “Shapers of Possibility,” which is redefining its vision as a purpose-driven firm.

Allison+Partners releases its first Social Discovery Survival Guide, a trends report about social platforms and Gen Z shoppers... Publicis Groupe acquires VIVnetworks , an affiliate marketing agency in Central and Eastern Europe... Horizon Media launches Horizon Sports & Experiences .

Publisher: O
Twitter: @odwyerpr
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The Surprising Similarities Between B2B and B2C Marketing

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way.

Publisher: CMSWire.com
Twitter: @CMSWire
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