Thursday, January 19, 2023

Director, Digital Marketing - United States of America | ReliefWeb

The Director of Digital Marketing, in partnership with Vice President, Communications and Marketing and Vice President, Partnerships and Development, will create and implement multi-channel marketing strategy to drive CORE’s strategic goals with an emphasis on raising mission awareness, ...

Publisher: ReliefWeb
Twitter: @reliefweb
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Digital Marketing Manager - Axios Charlotte

Job summary:
Discovery Place seeks a results-oriented Digital Marketing Manager to join us and lead our SEO, paid search, and paid social campaigns.

Duties and responsibilities:
• Collect and analyze data, identify trends, and communicate insights to ensure positive KPIs are met at all Museum locations
• Create a testing plan for maximizing traffic and investment value, and share results with marketing
• Engage readers with compelling, ...

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Publisher: Axios Charlotte
Date: 2023-01-17T13:37:24 00:00
Author: Andy Weber
Twitter: @charlotteagenda
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2023 Digital Marketing Trends That Should Be On Your Radar

Successful digital marketing adapts to evolving customer tastes and changing market conditions. As a marketer, this isn't always easy, let alone with the steady stream of brand-new marketing fads to make your job even more difficult.

To retain your customers, scale your business and stay ahead of the competition, make sure you're in lockstep with the latest developments in digital marketing. Let's explore six of our most confident forecasts for digital marketing in the next five years and beyond.

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Publisher: Forbes
Date: 2023-01-18
Author: Indre Raviv
Twitter: @forbes
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9 marketing trends to watch as 2023 tests transformation bets | Marketing Dive

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.

Meanwhile, big companies might get even bigger, with the Microsoft-Activision and Kroger-Albertsons deals in the regulatory hot seat.

Publisher: Marketing Dive
Date: 2023-01-18
Author: Peter Adams Jessica Deyo and Sara Karlovitch
Twitter: @marketingdive
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6 marketing predictions for an unpredictable 2023

The 2020s have taught us that there’s no such thing as “the next normal.

The Russia/Ukraine conflict’s impact on energy costs continues to put pressure on the economy; the Federal Reserve’s reaction to domestic inflation has demand and supply orders shifting; and the market downturn has wiped out trillions of dollars in capital, which has caused historic ...

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Publisher: Fast Company
Date: 2023-01-19T09:00:00
Author: David Steinberg
Twitter: @fastcompany
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13 Fun Elements To Incorporate Into Personalized Marketing Campaigns

Personalized marketing campaigns can be incredibly effective, especially if there's an element of fun added into the mix. From jumping on a viral TikTok dance trend to employing a fun call to action, there are many personal, memorable ways to connect with an audience.

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Publisher: Forbes
Date: 2023-01-19
Author: Expert Panel
Twitter: @forbes
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Flavored cannabis marketing placed under scrutiny | Fox Business

Tilray Brands CEO Irwin Simon explains why the medical cannabis producer may move into fruit and vegetables while it waits for legalization in the U.S. on 'The Claman Countdown.'

As cannabis shops continue to open in the U.S. , some are raising concerns about packaging strategies that appear to target children and young adults.

Publisher: Fox Business
Date: 2023-01-19
Twitter: @FoxBusiness
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ClearEdge Marketing Launches Executive Search for Senior-Level Marketing Talent | Business Wire

ClearEdge Marketing is known as the go-to marketing resource for talent and tech companies and has been since 2006.

"I am excited and honored to spearhead this new phase of growth for ClearEdge," said Cardec. "This is the right time and we are in the perfect position to put our industry credentials, experience, and passion to work for clients looking to grow their marketing team.

Date: 2023-01-19
Twitter: @businesswire
Reference: (Read more) Visit Source



This day in search marketing history: January 19

The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads.

On the same day, a message from Google's AdSense team went out, encouraging some publishers to add more ads to their sites.

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Publisher: Search Engine Land
Date: 2023-01-19
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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