Friday, January 20, 2023

How to maximize your ecommerce campaigns with Performance Max

Search Engine Land » PPC » How to maximize your ecommerce campaigns with Performance Max

Google's launch of Performance Max , a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy .

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Publisher: Search Engine Land
Date: 2023-01-19
Author: Ivana Dukic
Twitter: @sengineland
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B2B eCommerce Platform Oro Raises $13M | PYMNTS.com

"As for us, we'll be able to unlock more opportunities, and invest in our product, sales, marketing, and partner network," added Kutner, who was one of the co-founders of the open-source eCommerce company Magento .

Founded in 2012, the Los Angeles-based company introduced its OroCommerce eCommerce platform in 2017, with an updated version arriving last year .

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Date: 2023-01-19T15:26:59-05:00
Twitter: @PYMNTS.com
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BigCommerce Taps Technology and Ecommerce Veteran Mark Adams to Lead EMEA Growth | Business Wire

Adams previously led BigCommerce's entry into the European market from 2018 to 2020 and established the team that has been driving EMEA growth since then. BigCommerce reported 31% year-over-year revenue growth in EMEA in the third quarter of 2022, the most recent financial reporting period.

Date: 2023-01-19
Twitter: @businesswire
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Ecommerce content: How to demonstrate beneficial purpose and expertise

Search Engine Land » SEO » Ecommerce content: How to demonstrate beneficial purpose and expertise

Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined.

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Publisher: Search Engine Land
Date: 2023-01-18
Author: Dan Taylor
Twitter: @sengineland
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Allbirds Says eCommerce-Only Model Limits D2C | PYMNTS.com

"Brands need to give new customers who might be on the fence about buying their products an opportunity to feel and test out the product," Zwillinger said. "Being purely D2C can hinder long-term potential because reach is limited. Brands must meet consumers where they are.

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Date: 2023-01-18T16:00:33-05:00
Twitter: @PYMNTS.com
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NEXUS Automotive International Creates Ecommerce Business Unit

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NEXUS Automotive International has announced the launch of a new business unit ...

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Publisher: aftermarketNews
Date: 2023-01-19T19:31:09 00:00
Author: https www facebook com aftermarketNews
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The Top eCommerce Development & eCommerce Marketing Agencies In January, According To DesignRush

218.8 million people in the US will shop online in 2023. DesignRush gathered the top eCommerce development and eCommerce marketing agencies that help businesses boost revenue growth online.

MIAMI , Jan.18, 2023 /PRNewswire-PRWeb/ -- Oberlo projects that 218.8 million US consumers will engage in online shopping this 2023, compared to 208.1 million in 2020.

Twitter: @YahooFinance
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Ecommerce Branding - Some Examples That Define The Apex of Creativity
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Publisher: Information Technology Planning, Implementation and IT Solutions for Business - News & Reviews - BaselineMag.com
Date: 2023-01-19T20:36:06 00:00
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Champions League final boots European eCommerce sales to lowest point in 2022

Kraków, Poland; 19th January 2022 : The lowest day of the year for European eCommerce sales in 2022 was the 28th May, the same day as the Champions League final.

The findings also highlighted how the landscape has changed around Black Friday. In 2021, the highest-performing weeks for eCommerce sales were the week before, during, and after Black Friday.

Publisher: RealWire
Date: 2023-01-19T10:00:00Z
Twitter: @RealWire
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Looking at Ecommerce Returns in a New Light - Multichannel Merchant

While ecommerce returns have flattened a bit , they continue to cost retailers in actual dollars and the bad customer experience. But there are practical ways to reduce the rate, make the process more efficient and leverage the customer opportunity, attendees were told at NRF 2023.

Publisher: Multichannel Merchant
Date: 2023-01-18T16:44:49 00:00
Author:
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