Regional grocery chain Giant Food is looking to make a local impact with its new advertising campaign, "Find Your Local," the Ahold Delhaize banner said Wednesday.
Running through the end of the year and featuring four vignettes from actual Giant shoppers—Marcellus, Isabelle, Diane and Courtney—the campaign consists of TV, radio, social media, mobile, digital, in-store and out-of-home spots.
DMPS ad campaign hopes to attract new students to district | who13.com
DES MOINES, Iowa — Since November, the Des Moines Public Schools (DMPS) has been running commercials and putting up billboards advertising what it has to offer.
The district’s new ad campaign hopes to reach families throughout the Metro encouraging them to enroll their students in Des Moines Public Schools.
Hyundai or High End Pie?
Hyundai UK's new multi-channel advertising campaign by integrated agency INNOCEAN UK, 'New Dawn' showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification.
The new multi-channel campaign incorporates TV, radio, online and on-demand services and strives to further accelerate this shift in perception.
Martha Stewart stars in ad for Austin-based Tito's Handmade Vodka
"After a brief introduction to her team, we shared the broad concept with them and they brought it to Martha," Berry told the Statesman. "She was delighted with the idea of DIY January and by the time we all got on the phone for the first time, she already had some ideas of her own."
Petersburg tenant asked back by mall following claims of racism
COLONIAL HEIGHTS — The company that owns Southpark Mall says it is willing to reinstate the lease of a boutique owner who apparently was kicked out by the shopping center's manager over what he claimed was an inappropriate holiday ad campaign involving a tied-up Santa Claus.
Tennessee-based CBL Properties offered to reinstate Italia Talley's lease during a phone conversation Wednesday, a recording of which The Progress-Index was given access.
Burberry 'Year of the Rabbit' 2023 Ad Campaign Review | The Impression
Review of Burberry ‘Year of the Rabbit’ 2023 Ad Campaign by Director Zika Liu Photographer Sky with models Qi Xi, Zhao Lina, and Shi Pengyuan
Burberry leaps into the new year with its Year of the Rabbit campaign in celebration of the 2023 Lunar New Year. The campaign features film direction by Zika Liu and photography by Sky.
Yahoo Partners With Scope3 to Offset Carbon Emissions in Media Buying
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3.
With Scope3's Green Media Products available within Yahoo's supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers then contribute to Scope3's chosen ...
Understanding a Marketing Campaign's Success Goes Deeper Than the Easy Metrics
I believe marketing has fed the desire for instant gratification to the detriment of many. Pressure for instant results from brands investing millions in online marketing has likely intensified this gradual descent.
Before online metrics, a campaign's effectiveness could only be measured through revenue and market research. While these metrics are still tracked, I believe marketers should start honing in more on what that market research was tracking—awareness, intent and recall.
Fast food giant McDonald's will close its doors in Kazakhstan due to supply restrictions, the local franchise that… https://t.co/6M0g4fNlss AFP (from Around The World) Thu Jan 05 14:45:30 +0000 2023
System Unknown NFT Collection
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