Thursday, January 5, 2023

Giant Food emphasizes local impact for its latest ad campaign

Regional grocery chain Giant Food is looking to make a local impact with its new advertising campaign, "Find Your Local," the Ahold Delhaize banner said Wednesday.

Running through the end of the year and featuring four vignettes from actual Giant shoppers—Marcellus, Isabelle, Diane and Courtney—the campaign consists of TV, radio, social media, mobile, digital, in-store and out-of-home spots.

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Publisher: Winsight Grocery Business
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Sonesta aims for higher brand recognition with new ad campaign: Travel Weekly

Sonesta International Hotels Corp. is striving for broader brand recognition, tapping character actress Judy Greer to headline the launch of a new ad campaign.

The campaign, which is running under the tagline "Famous Yet Nameless," was created to "drive awareness and reframe the brand to consumers as it continues to grow and evolve rapidly," according to Sonesta.

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Date: 89DB4F007641B50586E2772E2C5F406F
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Hyundai or High End Pie?

Hyundai UK's new multi-channel advertising campaign by integrated agency INNOCEAN UK, 'New Dawn' showcases how the iconic South Korean car brand has undergone a transformation through innovation, design and leadership in electrification. 

The new multi-channel campaign incorporates TV, radio, online and on-demand services and strives to further accelerate this shift in perception.

Twitter: @LBBOnline
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Martha Stewart stars in ad for Austin-based Tito's Handmade Vodka

"After a brief introduction to her team, we shared the broad concept with them and they brought it to Martha," Berry told the Statesman. "She was delighted with the idea of DIY January and by the time we all got on the phone for the first time, she already had some ideas of her own."

Publisher: Austin American-Statesman
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Burberry 'Year of the Rabbit' 2023 Ad Campaign Review | The Impression

Review of Burberry ‘Year of the Rabbit’ 2023 Ad Campaign by Director Zika Liu Photographer Sky with models Qi Xi, Zhao Lina, and Shi Pengyuan

Burberry leaps into the new year with its Year of the Rabbit campaign in celebration of the 2023 Lunar New Year. The campaign features film direction by Zika Liu and photography by Sky.

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Publisher: The Impression
Date: 2023-01-04T15:04:19 00:00
Author: Mark Wittmer
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Understanding a Marketing Campaign's Success Goes Deeper Than the Easy Metrics

I believe marketing has fed the desire for instant gratification to the detriment of many. Pressure for instant results from brands investing millions in online marketing has likely intensified this gradual descent.

Before online metrics, a campaign's effectiveness could only be measured through revenue and market research. While these metrics are still tracked, I believe marketers should start honing in more on what that market research was tracking—awareness, intent and recall.

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Publisher: Newsweek
Date: 2023-01-04T10:30:53-05:00
Twitter: @newsweek
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Vision Zero School: Des Lacs-Burlington launches safe driving campaign | News, Sports, Jobs - ...

Jill Schramm/MDN Vision Zero leaders Ava Feist, Drew Roedocker, Kaylee Werner, Grace Bock, Zander Grover and Carter Hoff at Des Lacs-Burlington High School hold a banner, unveiled Wednesday, that will hang in the school to remind students to drive safely.

DES LACS — Des Lacs-Burlington School became a Vision Zero School Wednesday with the launch of a peer-driven campaign to educate and encourage students to become safer drivers.

Publisher: minotdailynews.com
Twitter: @MinotDailyNews
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Bryan Cranston Revives 'Breaking Bad's Walter White for PopCorners Super Bowl Ad

Breaking Bad ‘s Walter White may have one of the most iconic endings to a character on television… but it’s still not really over for the science teacher-turned-meth cooker just yet. Bryan Cranston confirmed on his Instagram on Wednesday that Mr.

Cranston will star in an in-game commercial for snack company PopCorners for their first-ever Super Bowl ad campaign.

Publisher: TV Insider
Author: Lisa Lagace
Twitter: @tvinsider
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Mohegan Sun's Behind the Scenes Reality TV Show Wins Platinum Awards From Two Industry Giants - ...

Additionally, "All in for Mohegan", the resort's new advertising brand campaign won three Platinum Awards, totaling a first-ever  five Platinum Awards for the resort

AMCP winners are evaluated on their organizational impact, reflecting a team that brings recognition to the company through industry or community endeavors and far surpasses goals and expectations.

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Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Mohegan Sun
Twitter: @PRNewswire
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System Unknown NFT Collection


#NFT #ETH #nftgiveaways #nftcommunity #Giveaways #NFTPromotion #ART

https://opensea.io/collection/systemunknown

Check out the System Unknown artwork. Click here.



Earth is nice. We want it.





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