Monday, February 13, 2023

Exploring the rise of top-of-funnel advertising in ecommerce for 2023

TikTok, known for its short-form video content, has seen significant growth as an alternative advertising channel. Investment in the platform is growing faster than any other digital platform, and returns from the platform are strong, outperforming other growing properties like YouTube.

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Publisher: ClickZ
Date: 2023-02-09T10:22:56 00:00
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How is ecommerce for dietary supplements advancing in 2023?

By now, consumers are confident shopping online. They're finding that online retail brings a convenience that in-store shopping can't replicate.

Emerging technology is rapidly changing the ecommerce landscape. Artificial intelligence, personalization, and content marketing each play a role in giving shoppers more convenient ways to research, compare, and buy products.

Publisher: Nutritional Outlook
Twitter: @Nutritional Outlook
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Kroger Ecommerce Veteran Joins Innovative Food Holdings | News

Innovative Food Holdings, the parent of online specialty food platforms iGourmet, Mouth.com, and Plantbelly.com, said it has named Kroger and Walmart veteran Bill Bennett (above) the company's new CEO.

Bennett, who most recently was vice president of ecommerce at Kroger Co., succeeds Sam Klepfish, who plans to step down on Feb. 28. Klepfish, who has been CEO since 2007, will remain chairman of the Bonita Springs, Florida-based company's board of directors.

Date: 550C043D1FD1BD056F55BE019EB61508
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Stopping Ecommerce Fraud: How Technology can Help - Retail TouchPoints

For many, it comes as no surprise that increased digital adoption has enabled new forms of fraudulent activity as adversaries become increasingly hungry for their next target.

Why is this happening? Because fraudsters are becoming more sophisticated and have more opportunities as the ever-growing ecommerce boom drives waves of shoppers online.

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Publisher: Retail TouchPoints
Date: 2023-02-13T13:06:00 00:00
Author: Bryan Wassel
Twitter: @rtouchpoints
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Bookkeeping for eCommerce: What Things to Consider - Scandasia

As an eCommerce business, bookkeeping is an essential element of your operations, but it can easily be overlooked. An organised and accurate bookkeeping system is essential to maximise your profits and minimise your losses.

This blog post will discuss the key elements to consider regarding bookkeeping for eCommerce. We'll cover the importance of having an accurate system, managing expenses, and using data to make better decisions.

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Publisher: Scandasia
Date: 2023-02-13T08:01:07 00:00
Author: Gregers M ller
Twitter: @greg_scandasia
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