These very clear shifts in race, ethnicity and passion points should give every marketer the incentive to start an incubator or launch internship programs with Gen Z participants.
• Look across your company and see if there are pockets of Gen Z.
• Evaluate your marketing through the eye of Gen Z. Is there real authenticity and honesty in your messaging? Do you show (not tell) your values and purpose around sustainability? What social platforms are you using, and are you using them correctly?
This day in search marketing history: February 13
In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users.
Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.
A Conversation With McDonald's Tariq Hassan On 'Brand Performance' Marketing + The Future Of ...
The most important building blocks for success in our post pandemic world continue to be largely centered around sharpening CX, reimagining loyalty and doing whatever can be done to best empower the customer.
With that all in mind, I wanted to speak to a visionary marketer who has spent his entire career leading some of the world's top brands toward best-in-class innovation, value delivery and cultural convergence.
Mastering Marketing Strategies For Generation Alpha
When marketing to Generation Alpha (those born in or after 2010), brands and marketers must remember that this generation is unlike any other.
• Embrace the power of visual and interactive content: Traditional forms of advertising, such as print ads and television commercials, may be less effective in capturing the attention of this group since Generation Alpha has grown up primarily exposed to digital mediums such as smartphones, ...
TechDay - The Way of Instagram Marketing and Why it Works So Well
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