Sunday, February 26, 2023

Sustainable Saskatchewan $1.1M ad campaign: Selling the province or 'greenwashing' the ...

If you have been in an airport in Canada recently you might have noticed an advertising campaign promoting a "Sustainable Saskatchewan."

The Sustainable Saskatchewan website and digital media campaign , launched late last year, has brought the message to 10 Canadian airports with digital ads that read: "If you're looking for opportunities to partner, innovate and sustainably develop natural resources, Saskatchewan is the best ...

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Publisher: CBC
Twitter: @cbc
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Golftec: Announces new game improvement ad campaign | The First Call

"At GOLFTEC, we believe that every golfer has the potential to improve their game, regardless of their skill level," said Joe Assell, CEO and Co-Founder of GOLFTEC.

The "The Way to Way Better" campaign features a variety of golfers, from beginners to advanced players, who have improved their games with the help of GOLFTEC's instruction, technology and club fittings.

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Publisher: The First Call Golf
Date: 2023-02-25T14:49:23.514
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Regulators Raise Objections to Light Beer Ad Campaign - InsideHook

Some advertisers prefer to tout the best qualities of their own products. Others, though, would much prefer to relentlessly mock their competitors. It’s a conflict as old as time and/or the business of advertising.

For their part, Molson Coors plan to appeal the ruling to the National Advertising Review Board. Their argument, in turn, is that the ad is fine because it doesn’t name any specific competitors of Miller Lite. Turns out battles over light beer can get pretty heavy.

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Publisher: InsideHook
Date: 2023-02-24 18:10:15
Author: Tobias Carroll
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How Visit Fort Worth Got Jimmy Stewart, Who Passed Away in 1997, to Voice Its New Ad Campaign ...

A new marketing campaign from Visit Fort Worth is called “The Unexpected City”—and a very unexpected voice is at the heart of it: legendary Hollywood actor Jimmy Stewart.

Stewart passed away in Beverly Hills back in 1997. So how could a 2023 ad campaign snag the voice of an actor who’s been gone for decades? Well, doggone it, hold your horses and you’ll find out.

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Publisher: Dallas Innovates
Date: 2023-02-22T22:00:35 00:00
Author: Dallas Innovates
Twitter: @dallasinnovates
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Paul Walker's daughter Meadow Walker, 24, stuns in new ad campaign for Rag and Bone | Daily Mail ...

Paul Walker's daughter Meadow Walker, 24, is all grown up in a new ad campaign for clothing brand Rag and Bone.

The only child of the late Fast and Furious star and his ex-girlfriend Rebecca Soteros looked ethereal in the mostly black and white snaps.

Meadow - who enjoyed a snowy getaway to Austria last month with her husband Louis Thornton-Allan - wore various looks for the campaign including a white suit and a cropped tank and low rise pants.

Publisher: Mail Online
Date: 2023-02-24T18:13:29 0000
Author: Amy Lamare
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