Vans is enacting the next step of its turnaround plan with a global marketing campaign that encourages people to look inward to find their authentic selves.
"During the pandemic, consumers' idea of creative expression shifted away from 'this thing that you do for external validation' toward a journey of self-discovery," said Carly Gomez, Vans' vice president of global brand management, in a press statement.
Sling TV pays homage to "sweat mop guy" in new ad campaign - The Desk
The brand has hired the "Sweat Mop Guy" seen during professional basketball games as part of its latest promotion pointing to Sling TV as the premiere destination for the upcoming NBA Playoffs, which will be accessible through several television networks carried on the service.
State launches a new, enhanced national ad campaign to promote economic growth | WKAR Public Media
Governor Gretchen Whitmer has announced a three-pronged expanded, national marketing campaign to promote Michigan.
The campaign is taking a fresh and enhanced approach to two existing campaigns. "Pure Michigan" is aimed at promoting tourism. "Pure Opportunities" seeks to attract new business investment to the state.
Legendary Williams Bay location part of Travel Wisconsin ad campaign
Yerkes Observatory is part of Travel Wisconsin's new ad campaign to promote the state as a vacation destination.
WILLIAMS BAY — An iconic Geneva Lake shore landmark features in a new ad campaign by Travel Wisconsin.
Yerkes Observatory shows up in TV and video spots for the marketing organization's 2023 summer campaign, "Here's to Those Who Wisconsin."
Club Med Aims to Shift Upmarket With New Resorts and Ad Campaign
It's reassuring to see numerous Club Med all-inclusive resorts rebounding post-pandemic and that the company has upgraded many to attract affluent millennial parents. But some experts question its new marketing campaign and strategy.
Club Med has had more re-inventions than Justin Timberlake. But the all-inclusive brand run by Chinese conglomerate Fosun International thinks it can finally bring the sexy — and profit — back to its 70 getaways that arc from Bali to China’s Hainan Island to the French Alps and Florida.
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