Walmart has redesigned its e-commerce homepage and its app and built a more customer-centric storefront in a quest to drive customer engagement as well as provide a more engaging online shopping experience.
It's the latest in a series of enhancements the retailer has made regarding it digital experience, according to Tom Ward, EVP and chief e-commerce officer.
Walmart Revamps Its Digital Storefront | PYMNTS.com
According to the release, Walmart's new homepage offers "a product-focused experience that better mirrors the way our customers love to shop, highlighting the items that matter most to them at any given moment."
"But in this competition to increase sales and win consumers' loyalty, the key skirmishes might occur in categories where neither have cemented their positions yet," PYMNTS wrote recently.
Ford Airport launches online storefront to celebrate 60th anniversary
The print-on-demand items offered through the digital storefront include sweatshirts, t-shirts, long sleeves, blankets, pins and more.
"It is with great excitement that we announce the Ford International Airport's online storefront to feature our 60th-anniversary collection," said Tory Richardson, president and CEO of the Gerald R. Ford International Airport Authority.
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