Monday, April 1, 2024

How The Bud Light Boycott Changed Marketing

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The contest was launched around this time last year.

The idea behind the contest was to offer people a chance to win $15,000 by posting a video of themselves carrying as many cans, bottles, or glasses of beer as possible.

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Reference: Found here

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The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible.

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