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Ikea Trashes Its Own Products In Its Cutest Ad Campaign Yet
Ikea's latest ad campaign is all about being real and relatable, showcasing how its affordable products can withstand the mischievous antics of pets. The campaign, which features a series of images and videos of pets destroying Ikea furniture, is meant to highlight the brand's affordability in situations that customers can relate to. According to INGO's Global CCO Tobias Ahrens, the campaign is an honest story that challenges marketing conventions by showing the products damaged, but also refreshes the usual Ikea price communication style.
The campaign is not just about showcasing the durability of Ikea's products, but also about how they can fit into any home, even those with pets. The ads feature a mix of cute and destructive animals, from cats knocking over lamps to dogs chewing on couches. While the campaign may not be pet-proof, it does show that Ikea's products are affordable enough to withstand the occasional accident.
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The campaign is not just about showcasing the durability of Ikea's products, but also about how they can fit into any home, even those with pets. The ads feature a mix of cute and destructive animals, from cats knocking over lamps to dogs chewing on couches. While the campaign may not be pet-proof, it does show that Ikea's products are affordable enough to withstand the occasional accident.
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Reference: Found here
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