Monday, April 15, 2024

Senator Elizabeth Warren Claims TurboTax ‘Relentlessly’ Upsells Customers In Letter To FTC - The...

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Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and more, has written a letter to the Federal Trade Commission (FTC) regarding TurboTax's business practices. According to Roth's letter, Senator Elizabeth Warren (D-MA) has found that TurboTax continues to "relentlessly upsell" customers while directing them away from free services offered by the IRS. Warren's staff analyzed TurboTax's services using a sample taxpayer and found that the company attempted to upsell the customer eight times during the tax filing process.

These solicitations may be misleading, as they often appear as full-screen prompts that force users to scroll to the bottom to deny the upgrade. In one instance, Warren's team found that TurboTax highlighted its $89 tax filing package as the "right option" for their sample taxpayer, while the free option was left at the bottom of the page.

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By Emma Roth , a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

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