Tuesday, April 16, 2024

Spectrum Designs' New Ad Campaign Highlights Contributions Of Autistic Adults At Work

Kelli Fisher, a marketing and media specialist at Spectrum Designs in Port Washington, is on the autism spectrum and created the ad campaign. She is featured in the nonprofit's new TV commercial.

Fisher, 34, came up with the campaign to highlight the capabilities of adults on the autism spectrum in the workplace.

The campaign, launched in April for Autism Awareness Month, was inspired by her own experiences as an adult on the spectrum. Fisher is the first employee on the spectrum to work in marketing for Spectrum Designs.

"People assume things when someone says they're autistic," Fisher said. "Autistic people are often seen in a box. We're all the same, but we're not. Trust me."

The nearly 40-second commercial, airing locally on WABC-TV, opens with a shot of Fisher standing in front of a black backdrop with a cardboard box on her head.

← →
Image Reference: Visit website
#News
Kelli Fisher is a marketing and media specialist at Spectrum Designs in Port Washington, and on the autism spectrum. She came up with the ad campaign and is featured in the nonprofit's newest commercial. Credit: Danielle Silverman

No comments:

Post a Comment