AI (artificial intelligence) supercharged the marketing industry by providing marketing professionals with analytical tools, content optimization, creation, and writing tools, and a range of other helpful software that marketers are already integrating into their everyday work.
One interesting fact that Statista pointed out from their research is that TikTok, YouTube, and Google were projected to witness a significant uptake in marketing spend, as of last year. These three platforms appear to be the favorite of marketing professionals as they are realizing its vast potential, hence the allocations within their marketing budget.
Indeed it is. There are loads of career opportunities within the marketing industry, and what's more, new job titles are also being created.
But what if you have no degree...Can you still land a high-paying job within this booming industry?
The good news is that although many roles require you to have a degree within marketing or similar specialism, employers are becoming much more open these days to hiring those who have the skills, technical knowhow, and willingness to adapt and learn. Even better, if you can demonstrate that you have a portfolio (which you can gain through internships, freelancing, or volunteering) you will be more likely to land a high-paying job within marketing.
Additionally, there are plenty of helpful online courses which you can enrol on—many of them being free of charge or having free trial or freemium options. Some of these sites include Coursera, Google Career Certificates, HubSpot, and LinkedIn Learning.
Now that you know that it is possible to work in marketing without needing to undergo a four-year undergraduate course, check out these three marketing jobs below that do not require a degree:
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