More details: See here "Our brand has grown exponentially over the past several years, evolving from a West Coast cult favorite to a household staple in shopping carts, refrigerators, and freezers across the country," said Kate Boltin , Vice President of Marketing at TCCA . "It was time for us to refresh our advertising in a big way, and that's exactly what we aim to do with this campaign - put our truly extraordinary dairy products in a national spotlight with a new campaign that is sure to delight."
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films "Frozen" and "Beauty and the Beast," and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways.
An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.
No comments:
Post a Comment