Read more: Visit websiteScales and proportions are on the mind of LOEWE's creative director Jonathan Anderson of late: big and small, high and low; points of view defining perceptions, and perceptions drawing silhouettes.
The Fall Winter 2024 precollection campaign extends this play of ratios from clothes-making to image-making.
Shot amongst the miniaturized scenarios of Bekonscot Model Village, the world's oldest original model village, built in 1929, it features a varied cast of artists and creatives: the ever-evolving community that gathers around LOEWE, which this season features Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake, as well as a special guest appearance by Jonathan Anderson's nephew, Alfie Anderson.
Photographed once again by Juergen Teller, the campaign reiterates Teller's unapologetic way to see LOEWE: at once raw and amusing, direct and introspective, with a sense of hyperbole and a sculptural approach to poses.
Lesley Manville recently wore the Loewe ⁘Post It Note⁘ dress in red to the 2024 BAFTA Television Awards .
Kit Connor was the first to wear the Loewe Spring 2024 polo sweater and high waisted jeans on the red carpet, before it became a popular menswear look.
Alison Oliver's moments in Loewe this year were seen at the Critics' Choice Awards and the BAFTAs .
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