Walmart Runs Seller Promotion To Grow Selection Of Its Marketplace

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Amazon Prime Day Tips for Sellers - EcommerceBytes

Amazon confirmed it will hold its 10th Prime Day sale in July, and sellers reportedly had until May 17th to submit deals for a chance to be selected for Prime Day deals. But as Jungle Scout's Eva Hart told us, sellers should remember that Prime Day goes beyond just Amazon.

Hart, who is also the owner of Couples Coffee on Amazon, also pointed out that sellers don't have to be limited to FBA inventory ⁘ they can also offer Fulfilled by Merchant (FBM) options to meet Amazon customer demand with deals.

Steven Pope, founder of My Amazon Guy , said Prime Day sees a great boost in traffic. ⁘Making sure your listings are ready to convert is key to success. Make sure you have premium A+ content, a brand story, and a main image that begs for clicks,⁘ he told EcommerceBytes.

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Third-party sellers bring a broader selection of goods to online marketplaces, and Walmart is running a promotional campaign to encourage sellers to add best-selling items to their catalog.

Sellers who list a recommended item from its Assortment Growth Dashboard get up to 50% off referral fees ⁘ depending on shipping speed offered. Walmart outlined the following conditions that apply with the promotion:

⁘Receive 30% off referral fees when a new offer, against item recommendations, from the Assortment Growth dashboard—with competitive pricing—is added to your catalog, by 07/31/24. If the item is shipped via Two Day Delivery or Walmart Fulfillment Services, additional reduction rates of 10% or 20% may apply, respectively. Eligible products for these savings are limited to items from the Assortment Growth dashboard not yet added to the seller's catalog. Only one Referral Fee discount will be applied at a time. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice.⁘

There's also a potential downside to letting third-party sellers list on marketplaces, and this month, Walmart also reminded sellers that they must adhere to its Customer Care Policy, which states that unsolicited text messages, emails or telephone calls to customers, including for marketing communications, is prohibited under the Marketplace Customer Care Policy.