More details: Found hereGoogle streamlined the process for importing cost data into Analytics, reducing mandatory fields and offering more flexible reporting options.
The big picture. Marketers can now import cost data with just three core requirements: source, medium, and date, eliminating previous constraints around campaign names and IDs.
Key updates . Including the following fields allows for more detailed reporting. Without them, Google Analytics will report cost data in aggregate when dimensions like campaign name or ID are queried.
Why we care. This change simplifies the cost data import process, reducing the barrier for you to track and optimize ad spend within Google Analytics. However, excluding campaign-level details could limit reporting insights.
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