6 Modern Marketing Strategies For Today's Consumers

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Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and more expensive. Before buying, today's customers look beyond these to find what is being touted by trusted sources on the internet, via social media and recent reviews. Your marketing needs to be there to get everyone's attention.

Customers for new products want to feel they have the support and positive feedback from recent purchasers and people they know, as well as confirmation of desired features and value. They don't have time to do all the research they need on traditional channels to root out the many misleading advertisements and questionable deals prevalent in recent decades.

In my consulting with small businesses and entrepreneur mentoring, I always recommend the following new marketing strategies to get the attention of the current generation of consumers, as well as new attention from an emerging global demographic that now has instant access to the Internet through their smartphones and tablets:

Consumers today assign maximum value to their whole experience, as well as the experience of peers and people they trust, before assessing loyalty. I urge you to stay in constant contact with your customers and listen carefully to their feedback to assess whether your new marketing strategy is working. The long-term success of your business and your legacy depends on it.