Tuesday, March 4, 2025

Salesforce Launches AI Agents Marketplace

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Salesforce has launched a new marketplace for its Agentforce AI platform that should allow partners to build and monetize agentic artificial intelligence components.

The marketplace, AgentExchange, is billed as accelerating AI agent deployment with a library of templates and add-ons meant to save users time and resources, according to the San Francisco-based enterprise applications vendor.

The marketplace launches with more than 200 initial partners and hundreds of actions. Salesforce announced the marketplace ahead of its TDX developer conference, which runs through Thursday in San Francisco.

Brian Landsman, Salesforce's executive vice president and general manager of global business development and partnerships, told CRN in an interview that AgentExchange builds on the foundation of Salesforce's AppExchange marketplace–now about 20 years old with more than 7,000 partners, 9,000 listings and 13 million app installs to date.

"It's not working for lots of customers. It's certainly not working for lots of partners," he added.

Salesforce and Microsoft executives have battled publicly over which vendor brings the better AI offer for customers, with Salesforce CEO and co-founder Marc Benioff dismissing wares from Microsoft and other rivals as "false agents" and Microsoft CEO Satya Nadella suggesting that humans may not need to interact with software-as-a-service (SaaS) platforms such as Salesforce in the agentic era.

Allen Mann, director of the AI Innovation Hub at Salesforce partner Slalom– No. 27 on CRN's 2024 Solution Provider 500–told CRN in an interview that his company is one of the few global system integrators chosen to be part of Salesforce's Agentforce Partner Network.

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