An Excel document—flat numbers on a page—won't cut it in 2020, no matter how great your Excel skills are. Because of the vast amounts of data, and the ability to make complex connections from it, marketing teams need to learn to augment their data with machine learning and AI. The flat data—baseline data—is a starting point. But the value comes in making active observations, finding patterns, and developing new queries based on the connections found.
My recommendation moving forward is to not just focus on gathering more data. But also, focus on gathering the tech that will help you crunch it most meaningfully.
While you're here, how about this:
Cloud suppliers' share of IoT data and analytics revenues to top $56 billion by 2026 -
This is your go-to resource for the latest about AWS, Microsoft Azure, Google Cloud Platform, XaaS, cloud security, and much more. Delivered Mondays
Global Big Data & Business Analytics Market Expected to Generate a Value of $512.04 Billion
The "Big Data and Business Analytics Market by Component, Deployment Model, Analytical Tools, Application and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2019-2026" report has been added to ResearchAndMarkets.com's offering.
According to this report, the global big data and business analytics market size was valued at $171.39 billion in 2018, and is projected to reach $512.04 billion by 2026, growing at a CAGR of 14.80% from 2019 to 2026.
How to Use Google Analytics to Renew Content Marketing
Sometimes a piece of content requires no marketing, attracting ample attention through organic search traffic. This valuable content, called evergreen content, eliminates the need for spending on media to gain customer attention.
Other content can be moved into evergreen territory with an update. This content, called renewal content, can expand search optimization around keyword phrases, strengthen the online presence of a brand, and expand the customer experience through associated media.
This may worth something:
Gurucul Launches Industry's First Cloud-Native Unified Security and Risk Analytics Platform for
Integrated Solution Combines SIEM, UEBA, Network Traffic Analysis, SOAR, Log Aggregation, and Intelligent Threat Hunting with Real-Time Data Science to Automate Risk-based Security Controls
Gurucul Unified Security Analytics is based on 10 years of research and customer success best practices deploying machine learning (ML) and artificial intelligence (AI) techniques with security-specific big data.
According to Forrester, "SA (Security Analytics) platforms give S&R pros the ability to detect, investigate, and respond to cybersecurity threats more quickly. Speeding detection and hastening the investigation process enables faster response, lessening the impact of cyberattacks" 1 .
Sizing Up the Roles of Behavioral Analytics, 'Zero Trust'
Biometrics , Identity & Access Management , Multi-factor & Risk-based Authentication
Improvements in behavioral biometrics and analytics are changing the way many financial services firms approach authentication. And more companies also are taking a "zero trust" approach to improve identity and access management, according to two security experts interviewed at RSA 2020.
Robert Capps, vice president of market innovation at Mastercard, says it's essential that financial firms use new tools to verify identity for online consumers.
DeltaDNA and Earplay bring analytics to Amazon and Google voice-based apps and games | VentureBeat
DeltaDNA and Earplay are bringing advanced analytics to Amazon and Google voice-based games and apps.
The integration of DeltaDNA's analytics enables Earplay users to better optimize the player experience, boost engagement and drive in-content spending, with more tools and services set to roll out in the coming months. The idea is to enable a new economy of voice-based applications based on devices such as Amazon Alexa or Google Assistant.
The Edinburgh, Scotland-based DeltaDNA is an analytics and player management company, while Earplay focuses on interactive audio publishing platform. With the partnership, DeltaDNA's rich analytics and customer relationship management tools will be made available through the Earplay dashboard.
Global Security Analytics Market Size is Projected to Grow to USD 18.1 Billion by 2024, at a CAGR
The "Security Analytics Market by Application (Web Security, Network Security, Endpoint Security, and Application Security Analytics), Component, Deployment Mode, Organization Size, Industry Vertical, and Region - Global Forecast to 2024" report has been added to ResearchAndMarkets.com's offering.
The security analytics market size is projected to grow from USD 7.8 billion in 2019 to USD 18.1 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.2% during the forecast period.
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