Relaunching RTW's ecommerce websites is expected to enhance the customer experience by providing personalized user journeys and driving improved conversion and basket size for the Company
RTW has commissioned Salesforce Commerce Cloud, a best-in-class, cloud-based solution with a proven track record in accelerating clients' sales and customers' online experiences, to rebuild all of its websites. This shift is expected to increase key metrics, including conversion, basket size and average dollars per sale. This data-driven approach is also expected to increase the effectiveness of promotional offers to maximize sales and margins across all of the Company's retail platforms.
This may worth something:
6 Ways Geography Impacts Ecommerce Conversions | Practical Ecommerce
Merchants are typically aware of the states or countries where their customers reside. But merchants don’t often consider adding those geographic variables to their marketing campaigns.
The location of buyers is usually available in the “Ship to” field in the ecommerce checkout process. It’s also in Google Analytics with Enhanced Ecommerce enabled.
Coronavirus (COVID-19) and the Impact on Retailers, Digital Travel, Ecommerce in China and the US
As the coronavirus continues to spread, China's status as the epicenter of major supply chains is causing significant changes to businesses and consumer behavior. This is not only putting a strain on multiple industries within the country, but multinationals operating out of and doing business in China are feeling the effects as well.
Here are just some of the ways local and global businesses have been altered since the coronavirus outbreak, and areas where companies can find opportunities to explore new technologies.
31 E-commerce Trends To Watch 2020 | Built In
By 2020, 100 million consumers will be using augmented reality to shop online and in-store, according to research by Gartner.
And AR is just one of the many emergent technologies shaping e-commerce: Social media platforms are transforming consumer shopping behavior through influencer marketing and new payment infrastructures. Mobile wallet integrations are proliferating as well.
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What are the top three e-commerce trends you're watching that are significantly impacting the industry?
Not to change the topic here:
5 Proven Tactics For Scaling Your E-Commerce Business
At first glance people may think starting and growing an e-commerce business is fairly easy due to the low barriers of entry into the market, but that isn't the case at all. The very first issue to keep in mind is that ease of entry, just as simply, also creates more competitors.
Sure, there are countless e-commerce success stories out there, but the technical details behind the success is seldom shared because at the end of the day, it takes an army to start, build, and scale a successful e-commerce business.
Boost Your Magento Ecommerce Website Sales With These Modules | CustomerThink
In B2B e-commerce, high-quality products are not enough to make a store stand out. Customers who wish to buy wholesale should be treated differently with an engaging experience at the ecommerce store. For this reason, you need to equip additional B2B modules while getting into Magento ecommerce development that will help you improve your store and effectively engage shoppers.
Let us take a tour of the key modules for fruitful ecommerce operations and see what features it brings to the ecommerce store owner's table.
Top 50 People in E-Commerce 2020 revealed - Inside Retail
Accent Group’s chief digital officer Mark Teperson has been named Australia's leading e-commerce professional in Internet Retailing's Top 50 People in E-Commerce 2020 report.
Revealed at a launch party in Melbourne on Wednesday evening, the Top 50 report celebrates the biggest and brightest talents in Australia's e-commerce industry.
The list includes heads of e-commerce at major corporations, such as Shane Lenton, CIO at Cue Clothing Co, Paula Mitchell, group GM of digital at General Pants Co, and Peter Ratcliffe, head of digital at Retail Apparel Group, as well as founder/CEOs of online-only businesses, including Jane Lu of Showpo, Jen Geale of MTB Direct and Justin Dry of Vinomofo.
The state of ecommerce delivery in the UK
Ecommerce in the United Kingdom is still booming, with last year’s sales up 11 percent on 2018. This growth is also driving the delivery business. But what is the current state of the UK ecommerce delivery market?
To answer this question, Parcelhub interviewed a hundred B2B and B2C mid-market retailers from the United Kingdom . With the survey, the delivery management solution wanted to find out how retailers respond to customers’ demands regarding flexible delivery options.
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