Wednesday, August 5, 2020

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

AppsFlyer Strengthens Vodacom's Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent

Working with some of the world's leading brands, including HBO, Nike, NBC Universal, Minecraft, US Bank and Macy’s, AppsFlyer, provides companies and brands with analytics tools to better inform and measure marketing decisions. Vodacom is AppsFlyer's first significant collaboration with a leading brand in Africa and will see the team help optimise the telecom company's marketing activity and increase engagement with the telecommunications group's more than 110 million mobile customers.

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Publisher: MarTech Series
Date: 2020-08-05T14:05:19 05:30
Twitter: @MarTechSeries
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Other things to check out:

The Benefits of a Unified Analytics Warehouse to Be Discussed During EMA Webinar

"How to Merge the Data Lake and the Data Warehouse: The Power of a Unified Analytics Warehouse" Webinar

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Digital, mobile, and the Internet of Things (IoT) change the way modern companies operate. In the digital world semi-structured data is as important as transactional, structured data. Both need to be analyzed to create a competitive advantage. Unfortunately, neither the data lake nor the data warehouse are adequate to handle the analysis of both data types.

Publisher: PRWeb
Date: August 05 2020
Twitter: @PRWeb
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Global Supply Chain Analytics Market 2020 Trends Analysis and Coronavirus (COVID-19) Effect

The global Supply Chain Analytics market is expected to grow USD XX Million by the end of 2026. The Supply Chain Analytics market was valued at USD XX Million in 2019. The market values that are included in the report are from 2016 to 2026. The expected CAGR for the Supply Chain Analytics market during 2021 to 2026 is XX%.

The Supply Chain Analytics report includes all the minute details about the market dynamics and the new market opportunities that are expected owing to the outbreak of COVID-19. The Supply Chain Analytics market impact is expected to quite significant in the first quarter of the year but there are possibilities that the effect will lessen in the subsequent quarters.

Publisher: Counter Current
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ISG to Release Study on Growing Data Analytics Outsourcing Market

Upcoming ISG Provider Lens report will examine vendors that offer data insights into customer experience and product adoption

The study results will be published in a comprehensive ISG Provider Lens report, called Analytics – Solutions and Service Partners 2020, scheduled to be released in November. The report will cover data analytics vendors whose services give enterprises increased and early insights into customer experience and product and service adoption, which are key to building resilient and future-ready businesses.

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Publisher: AiThority
Date: 2020-08-04T18:35:20 00:00
Twitter: @aithority
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Other things to check out:

How data analytics empower clinical, operational staff decision-making: 5 insights 

1. Simplicity is key to data dashboards. When designing a data dashboard, the most important question to consider is if the dashboard is self explanatory, according to Mr. Hutchins. Don't make the dashboard over complicated by over designing it. For example, if a color is used to represent particular information, try using red to indicate an alert. The user should see easily digestible, yet meaningful data that allows them to make a decision.

2. Self-service analytics streamline data insights. The pandemic underscored the need for healthcare organizations to create single-source data systems. Building data marts, or specific subsets of data relevant to particular experts, helps validate the data the organization curates. The process supports self-service, so physicians don't have to search through the entire EMR backend when doing analytics on a diabetic patient population, Mr. Hutchins said.

Author: Jackie Drees
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Healthcare Analytics: Quantzig Presents Three Success Stories on How Healthcare Industry Leaders

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200805005554/en/

How Quantzig's healthcare analytics solutions help drive positive business outcomes (Graphic: Business Wire)

Quantzig's recent engagements span a series of collaborations with three Fortune 500 healthcare service providers. During the course of these engagements, Quantzig helped the clients to leverage healthcare analytics to drive better patient outcomes, streamline operations, and reduce costs. Apart from offering in-depth solution insights, these success stories also shed light on Quantzig's analytics prowess and ability to drive growth across different healthcare segments.

Publisher: Watertown Public Opinion
Twitter: @PublicOpinionSD
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Pyramid Analytics Announces New Technical Hires in North America

“I'm excited to join Pyramid Analytics at this time,” said Wood. “Pyramid's cloud native analytics platform is at the leading edge of how people experience visual analytics and data science. Now is the time to expand its reach through partners and channels.”

“We have a distinct opportunity to help customers leverage analytics to help improve business outcomes and drive insights,” said French. “Pyramid's flexible and diverse platform is unmatched in the analytics space. My goal is to jump in headfirst and show how Pyramid can be the cornerstone of a company's analytics and data strategy.”

Publisher: AiThority
Date: 2020-08-04T17:27:03 00:00
Twitter: @aithority
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Why data analytics is essential to your organization's pandemic recovery | IT World Canada

A recent survey shows that Canadian organizations are increasingly turning to data analytics in their efforts to recover from the impact of the pandemic.

When asked by the Economist what technology would have the biggest impact on their recovery, Canadian executives identified digital data collection (46 per cent) and the use of analytics to inform decisions (42 per cent).

That's a leap forward given that only 29 per cent of Canadian CIOs identified analytics as a high priority in the 2019 CanadianCIO Census . "The pandemic has made people start to realize that they can remove barriers and transform faster than they thought," said Steve Holder, Head of Strategy and Innovation at SAS Canada. "The pandemic has made us treat this like a crisis. And in times of crisis, transformation happens."

Publisher: IT World Canada
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