Hi. Welcome to On Politics , your guide to the day in national politics. I'm Nick Corasaniti, your host on Tuesdays for our coverage of all things media and messaging.
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For six days last week, there was not a single Trump campaign ad on any television across the country. While it was an unusual time to go completely dark on the TV airwaves, with less than 100 days left in the election, the Trump team said it was part of a necessary review by its new campaign manager, Bill Stepien , who took the reins in mid-July.
While you're here, how about this:
Anti-Trump ad campaign aimed at young Black voters - South Florida Sun-Sentinel
A series of three new ads are going online in Florida and other key battleground states, aimed at encouraging young Black voters to turn out in this year's election — to vote against President Donald Trump.
Like many political ads, the spots use stark imagery to deliver their message. They come from the liberal super political action committee Priorities USA Action and the Color of Change PAC.
Also on Monday, the Trump campaign resumed advertising in Florida and several other key states. It went off the air last week to reassess its strategy.
Ad campaign launched to protest higher ed cuts - News - telegram.com - Worcester, MA
Labor leaders and employees of Massachusetts public colleges and universities are launching a campaign critical of ongoing position and program cuts and the planning process for altering higher education operations this fall.
With the higher education industry across the country facing significant shortfalls, managers of the UMass system, state universities and community colleges have trimmed budgets significantly.
"Through these cuts, the public higher education administrators in Massachusetts are creating not just a potential public health crisis, but also a crisis of equity," MTA President Merrie Najimy said in a press release. "Using the pandemic as an excuse to dismantle programs and to cut thousands of higher ed staff at the universities and colleges is proportionately serve low-income students and students of color is a disturbing approach, one that needs to be reversed and rebuked."
Snapchat aims at Instagram with client-loaded ad campaign | MAA
Here's an interesting new B2B campaign for Snapchat, rounding up an array of clients to say how much they like the platform (are we still allowed to call them that?), one optimist even suggesting he'll be using it for the next 100 years. Created in-house.
While you're here, how about this:
Pro bono ad campaign aims to make masks and social distance the new social norm in Spokane | The
Often cited as a key tool in the process of abating the spread of COVID-19 and reopening the economy, public health officials and business leaders are pleading with area residents: wear a mask.
But for most people, having a mask at the ready and strapping it on before entering a store is an entirely new behavior.
"A year ago, if you'd have worn a mask into a business, you would have gotten some funny looks," said Michelle Hege, president and CEO of Spokane advertising firm Desautel Hege.
"Got Milk?" Ad Campaign Returns for the TikTok Generation - InsideHook
But now, Big Milk has decided we’re finally ready for another round of questioning. “Got Milk?” is back, but this time there won’t be any mustaches. Rather, the new campaign seeks to make milk cool again for the “social-first generation,” as Yin Woon Rani, chief executive of the Milk Processor Education Program, told CNN Business.
Apparently, that means featuring TikTokers and YouTubers “using milk in creative ways,” which sounds pretty kinky to me, but apparently involves more G-rated stunts like Olympian Katie Ledecky balancing a glass of milk on her head.
Meatless Farm targets "lockdown meat-reducers" with provocative ad campaign
04 Aug 2020 --- Meatless Farm has invested £1.5 million (US$1.96 million) in its most extensive-ever advertising campaign. The M*** F*** campaign is a step-change for the UK-based vegan brand which has built a loyal following on social media but is now aiming to grow its market share by targeting meat-eaters who made the swap during the COVID-19 crisis.
“Throughout lockdown, we’ve seen a surge in sales, with more and more British consumers trying or considering swapping to plant-based, even if it is just once a week,” says Michael Hunter, Chief Growth Officer at Meatless Farm. “We felt the nation needed a bit of a lift as it’s been a tough time for everyone, so more than ever, we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat.”
The Top Four Mistakes Beginners Make With Their First Facebook Ad Campaign
Nowadays, companies that win with ads are those that have the best creative approach. A compelling video, catchy graphic and magnetic copy goes a long way — it gets potential customers to pay attention. Focus your efforts here first, because if you can’t get a potential customer to stop their scrolling and actually read or engage with the ad, it doesn’t matter if you have the best product in the world. Each is as important as the other.
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