Friday, August 7, 2020

Wyoming ranchers protest Burger King ad campaign | Powell Tribune

A recent ad campaign by fast food giant Burger King proved to be the last straw for a group of Goshen County ranchers.

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Burger King released the Impossible Whopper in August 2019, a controversial product which features a meat-free patty made mostly of soy instead of beef. The latest ad campaign features BK’s plan to introduce lemongrass to cows’ diets to reduce methane emissions.

That commercial was the tipping point, said Lori Shafer, one of the event’s organizers. Local cattle producers decided to take a stand. They did so by lining the streets and adjacent parking lot near Burger King in Torrington on Friday with all manner and makes of pickup trucks and trailers adorned with pro-beef signs and American flags.

Publisher: Powell Tribune
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This may worth something:

Ads over Right to Repair campaign full of misleading claims

And like the computers we all carry around in our pockets, many cars are transmitting data wirelessly now. Access to that data is really what Question 1 is about, but it's hard to sort through the facts from the ads on the issue.

An ad from the group opposing passing the Right to Repair bill says, "If question 1 passes in Massachusetts, anyone could access the most personal data stored in your vehicle."

The language of the bill says this is for "mechanical data," not personal data like from a GPS app, but that's not to say there aren't still questions about data security.

Publisher: WCVB
Date: 2020-08-07T22:38:00Z
Author: Karen Anderson
Twitter: @WCVB
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Ryder System, Inc. (NYSE:R) - Ryder Launches Ad Campaign Touting Supply Chain | Benzinga

Ryder System Inc. (NYSE: R ) has launched a national multimedia advertising campaign to highlight its supply chain and dedicated transportation businesses, capabilities that the general public normally doesn't associate with the 87-year-old company.

The campaign, called "Ever better World of Logistics," debuted over the weekend and is originally scheduled to run through December. However, it will probably be extended into the first quarter of the year, said Karen Jones, the Miami-based firm's chief marketing officer.

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Publisher: Benzinga
Date: 2020-08-07
Twitter: @benzinga
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Chief Outsiders Launches First National Ad Campaign on Mid-Market Company Growth Amid COVID-19

Houston, TX, Aug. 06, 2020 (GLOBE NEWSWIRE) -- Chief Outsiders , the nation's largest and fastest growing Chief Marketing Officer firm with more than 75 fractional CMOs with Fortune 500 experience, today announced the launch of its first ever national advertising campaign.

"With the COVID-19 pandemic forcing seismic changes on many industries, marketing has never been more critical for company growth. The goal of our new national ad campaign is to tell mid-market CEOs that they have a tested partner who can help them not just survive, but thrive and grow in this new environment," said Art Saxby, CEO, co-founder and principal of Chief Outsiders.

Publisher: GlobeNewswire News Room
Date: 8/6/2020 6:43:56 PM
Author: Chief Outsiders
Twitter: @globenewswire
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And here's another article:

Ad campaign promotes farm markets, Double Dollars to help low-income - ABC 36 News

LEXINGTON, Ky. (WTVQ) – During Kentucky's Farmers' Markets Week, Agriculture Commissioner Dr. Ryan Quarles urged Kentuckians to visit one of Kentucky's 164 farmers' markets this week as he announced a new Kentucky Proud advertising campaign called "Fresh Food. Fresh Thinking."

During a press conference at the Lexington Farmers Market, the call for Kentucky to buy fresh farm products came alongside an effort to promote Kentucky Double Dollars, a program that doubles the buying power for Kentuckians receiving federal nutrition benefits at 43 farmers' markets.

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Publisher: ABC 36 News
Date: 2020-08-06T15:34:38 00:00
Twitter: @ABC36News
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Bagel Bites' first ad campaign in decades stirs pop cultural debates | Marketing Dive

Bagel Bites' first advertising campaign since the 2000s comes as sales for prepared foods and snacks are are on the uptick due to pandemic-related lockdowns and consumers stocking up on pantry goods while avoiding restaurants.

The effort also taps into cultural debates by posing humorous questions including a pony and a unicorn arguing over which one kids loves more. The spots then end with the tagline, "Something everyone can agree with — pizza on a bagel."

Publisher: Marketing Dive
Date: 2020-08-07
Author: Dianna Christie
Twitter: @marketingdive
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LinkedIn Launches New 'In It Together' Ad Campaign in the UK | Social Media Today

" Seeing the community pulling together in this crisis became the inspiration for our latest UK campaign: Working It Out. The narrative follows three stories of adapting to the new normal - taking a virtual job interview, starting a new job remotely and delivering an important presentation from home."

It's a good campaign, which promotes a much-needed sense of community, at a time when people are likely feeling more and more distant. The campaign also provides a sense of positivity and hope - which again often feels distant amid the ongoing flow of bad news around the pandemic.

Publisher: Social Media Today
Date: 2020-08-05
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Iconic Got Milk? Ad Campaign Returns Amid Surging Sales on Cheddar
Publisher: Cheddar
Twitter: @cheddar
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