The Alberta government is hoping a new advertising campaign featuring a frightening, personified COVID-19 virus can persuade younger Albertans to follow public-health orders.
The province launched the covidloves.ca website Friday morning alongside two 30-second advertisements showing a man wearing a large, menacing head shaped like COVID-19's viral structure. The mascot does not have an official name but one Alberta Health official suggested Mr. COVID.
Many things are taking place:
Could Alberta’s creepy ‘Uncle COVID’ ad campaign work in B.C.?
Alberta has unveiled a pricey new ad campaign targeting those under 40 or the age group coming down with the province’s most COVID-19 cases and as Kristen Robinson reports, public health experts say a twist on the same messaging could work in B.C.
Covid 19 coronavirus: Government launches new summer ad campaign - NZ Herald
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Minister Responsible for Covid-19, Chris Hipkins, at the Basin Reserve in Wellington. Photo / Jason Walls
The Government has launched a new $2.5 million advertising campaign aimed at encouraging New Zealanders to continue using their Covid-19 tracer app over summer.
It's called the "Make Summer Unstoppable" campaign and it premiered in the ad break during the Black Caps test in Wellington this afternoon.
Speaking to media at the Basin, the Minister Responsible for Covid-19, Chris Hipkins, said New Zealand should be really proud of its Covid-19 prevention efforts.
Danny Trejo, 52 Years Sober, Urges Those Fighting Addiction to Seek Treatment During Pandemic |
"I got honest. I got clean. You can too," says an intense Danny Trejo, pointing a finger while looking directly into the camera for dramatic effect on his latest project. But Trejo is not playing a character, rather, he appears as himself in a new TV ad campaign for CRI-Help, a well-known Los Angeles-based nonprofit treatment center.
In the moody spot, Trejo fights his demons — literally and figuratively — in and out of a boxing ring. He appears alongside four CRI-Help counselors (and onetime clients), none of whom had any prior acting experience. "Casting former clients who are now role models at CRI-Help helps add to the authenticity of the piece and reinforces the value of one addict working with another," says A.J. Lewis, CRI-Help board member and Emmy-winning producer of the campaign.
While you're here, how about this:
Lockdown (ad)ventures of agency startups born during the pandemic | Advertising | Campaign
The US Federal Trade Commission and 46 state attorney generals filed a sweeping antitrust lawsuit against the platform last week.
Brands can shell out the big bucks for a lukewarm celebrity endorsement, or invest in the true powerhouses when it comes to influence: micro and nano creators.
Indonesia's largest mobile service provider has put its incumbent digital agency on notice as it prepares a multi-agency pitch.
Symetra Demonstrates Why We All Need ‘Teammates’ in New Ad Campaign | Business Wire
"Teammates" celebrates the big ways and small moments in which we show up for each other, are there for each other, uplift each other — and the comfort and security that support brings. The spot opens with a dad helping his young daughter build self-esteem by encouraging her to repeat the words "I am smart" as he holds her in front of a mirror.
VDH spends $1.5 million on ad campaign to contain the spread of COVID
RICHMOND, Va. -- Citing misinformation and distrust among Virginia's most vulnerable communities, the Virginia Department of Health hired a strategic marketing and PR agency to motivate Virginians to adopt behaviors that will contain the spread of COVID-19.
According to the contract, VDH is spending $1,500,000 between October 7th and December 31st on a communications campaign aimed at "young adults and families in Southwest Virginia, and other areas of the state as the budget allows."
Alberta's 'COVID Loves' Christmas Ad Will Haunt Your Dreams | HuffPost Canada
You can now add “anthropomorphized COVID-19 in a Christmas sweater” to your personal nightmare canon, thanks to the Alberta government.
In a new $2-million ad campaign ahead of the winter holiday season, the novel coronavirus is depicted as a fun-loving party attendee set on invading your private gatherings.
In the holiday video, COVID-19 (aka “Uncle Mike”) is greeted warmly at the door carrying some sort of 1950s Jello dessert. The virus then socializes with family, opening presents, downing eggnog and sharing Christmas dinner.
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