Here's something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising.
On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic.
The campaign, under the title "Good Ideas Deserve To Be Found," will run across TV, radio and online digital channels, including on Facebook and Instagram, through the spring in the US. The TV spot will air across a bunch of different networks and shows, starting with Good Morning America, World News Tonight, Young Sheldon CBS, NCAA basketball and during the Golden Globes.
Quite a lot has been going on:
Douglas Elliman launches new ad campaign with celebrity and influencer agents - Boston Agent
Douglas Elliman has enlisted dozens of celebrity and influencer agents for its new advertising campaign launching in March.
The campaign will be integrated across all media platforms including streaming video, digital and print publications, social media and outdoor advertising, according to a press release. While the campaign itself begins in March, celebrity and influencer agents Eklund | Gomes, The Altman Brothers and Tracy Tutor of "Million Dollar Listing" introduced the campaign on Instagram on Feb. 24 with the hashtag ##TheNextMoveIsYours.
Facebook begins a new ad campaign to push its defenses further forward against Apple’s new
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Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple's Coming IDFA Change | Social
" Maybe Facebook would be better off explaining to users why it collects so much data, and why they should allow it to continue, in order to provide them with a better experience. That's a harder sell, but it could be more effective than this current framing."
Now, that's exactly what Facebook is doing - The Social Network has today launched a new ad campaign, which will include TV and digital promotions, that looks to better explain why personalized ad targeting is a good thing, and why people shouldn't switch off data tracking.
Were you following this:
Ad campaign launched to build public trust in COVID vaccine - Los Angeles Times
A public service ad campaign unveiled Thursday aims to persuade Americans to get vaccinated against COVID-19, telling them, "It's Up to You."
The campaign by the Ad Council and its partners is focused on those who may be hesitant to get the shots. One print ad reads "Getting back to hugs starts with getting informed" and directs readers to a website with information about vaccines in seven languages.
"Our goal is to move them from being hesitant to being confident" in vaccines, said Lisa Sherman, the Ad Council's president.
AstraZeneca vaccine doses land in Sydney
The first shipment of the COVID-19 vaccine that most Australians will receive has arrived in Sydney, with Prime Minister Scott Morrison hailing a new milestone in the fight against the virus.
The first 300,000 doses of AstraZeneca coronavirus vaccine landed from overseas on Sunday, but 50 million doses of this type will be manufactured by CSL in Australia.
The Therapeutic Goods Administration will now batch test the first shipment to ensure it meets Australia's strict quality standards.
Ad campaign features Orange Corn | | kpcnews.com
Facebook launches new ad campaign to convince iPhone users to enable ad tracking - GSMArena.com
Various data is used by companies like Facebook to personalize ads to an individual person based on demographics, geographic location, interests, and activity. Late last year, Apple introduced its new privacy-centered changes that forced all app developers to explicitly ask users for permission to collect this data. Facebook was not happy (and is still not happy) about it.
Apart from preparing a lawsuit to accuse Apple of anti-competitive behavior, Facebook is launching a new ad campaign that focuses on helping small businesses through tough times. A video ad was released on Thursday with the tagline "Good ideas deserve to be found".
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