Thursday, April 29, 2021

Taco Bell enlists 'world's largest influencer' for new ad campaign - CNN

Publisher: CNN
Date: 2021-04-28T15:00:47Z
Author: Jordan Valinsky CNN Business
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JPMorgan wants to appeal to younger investors with new ad campaign

JPMorgan 's wealth management unit is launching a major ad campaign as it tries to endear itself to younger investors.

It's the first multichannel ad campaign from the group since the company folded up certain wealth management operations into a unit back in December 2019. That unit includes its branch- and office-based financial advisors, remote advice, and its self-directed investing and automated investing offerings.

The wealth management unit's CEO, Kristin Lemkau, told Barron's earlier this month that it's aiming to double the number of Chase deposit clients that invest with the wealth management unit. The company wouldn't share a timeline for that goal.

Publisher: CNBC
Date: 2021-04-28T17:32:39 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Can Regeneron make 'monoclonal antibodies' a catchphrase?

What's the hottest new catchphrase on TV? Monoclonal antibodies. Well, maybe not yet, but the phrase is the star of Regeneron's new TV ad campaign.

In one of four new TV ads, people wearing face masks go about their day casually chatting to one another or listening to the radio, repeating the phrase "monoclonal antibodies." Then a doctor on a telehealth call tells an older male patient that he has COVID-19 and adds "let's talk about monoclonal antibodies."

Publisher: FiercePharma
Date: 2021-04-28T09:37:16-0400
Author: Beth Snyder Bulik
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Surprise chamber starts new ad campaign | Your Valley

Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.

Publisher: Your Valley
Date: Wed 28 Apr 2021 00:00:00 -0700
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New Hawaii Tourism Authority ad campaign aims to bring back visitors from Japan back to Hawaii -

The Hawaii Tourism Authority (HTA) is banking on its new ad campaign to bring visitors from Japan back to Hawai'i.

It's called "Malama Hawai'i" -- educating travelers on the state's Covid-restrictions and how to be respectful while visiting the islands.

A recent survey conducted by travel agency JTB shows Hawai'i remains one of the top travel destinations for people in Japan.

"You know I think everyone knows the Japanese traveler spends a lot of money in retail and more retail money that we can realize for the state is going to be really important," said Eric Takahata, managing director for Hawaii Tourism Japan.  "So our local businesses are going to be very important to us moving forward in the Japanese market."

Author: New Hawaii Tourism Authority ad campaign aims to bring back visitors from Japan back to Hawaii
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TV Ad Campaign Vs Internet Marketing Campaign

One of the most common forms of marketing campaigns seen nowadays is the television commercial. Marketing campaigns through television are extremely targeted and can deliver results that are unparalleled when compared to other marketing campaigns. Television advertisements are generally considered the most cost effective form of marketing campaigns. The key reason behind this is the fact that they deliver more impact than any other medium.

Direct mail marketing campaigns are also very effective when it comes to creating new customers and keeping existing customers coming back. Direct mail marketing campaigns are one of the most popular and effective means of marketing campaigns used by businesses today. Direct mail marketing campaigns help in creating new customers, as they help to capture customers' attention.

Publisher: Global Banking & Finance Review
Date: 90EAF6633CC1D9689C69E3CE04343DED
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Immigration advocates push for pathway to citizenship with $50M campaign | TheHill

A new $50 million ad campaign launched by a coalition of immigration advocacy groups backs the Biden administration's efforts to push Congress for legislation providing a legal pathway to citizenship.

Lorella Praeli, president of one of the coalition groups, Community Change Action, told The Hill that the ad campaign aims to pressure Democrats to deliver change for the voters who helped elect them in the hopes of achieving comprehensive immigration reform.

Publisher: TheHill
Date: 2021-04-28T10:23:59-04:00
Author: Celine Castronuovo
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Video: AFL-CIO Launches Virginia Ad Campaign Boosting the PRO Act | Blue Virginia

(Washington, D.C., April 28, 2021)—The AFL-CIO launched a major ad campaign in Virginia this week, airing statewide television and radio ads promoting the Protecting the Right to Organize (PRO) Act. The advertising campaign is aligned with a national week of action, from April 26 to May 1, mobilizing working people to demand Senate passage of the landmark worker rights bill.

"We're taking nothing for granted," said AFL-CIO spokesperson Kalina Newman. "The PRO Act is a once-in-a-generation opportunity to give working people a stronger voice on the job. We're making sure the Senate hears us loud and clear by reminding Virginians of what they already know: It shouldn't be this hard just to get by."

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Publisher: Blue Virginia
Date: 2021-04-28T13:00:19 00:00
Author: https bluevirginia us author Blue Virginia
Twitter: @bluevirginia
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More Visitors Arriving in Las Vegas, As Tourism Agency Unveils TV Ad - Casino.org More Visitors

In March, more than 2.2 million visitors made their way to the Las Vegas Valley, according to the Las Vegas Convention and Visitors Authority. This is an increase of almost 46 percent over February's visitor volume of 1.5 million.

With COVID-19 vaccinations and stimulus checks rolling out nationwide, more visitors are arriving at McCarran International Airport. The airport is near the southeastern end of the Las Vegas Strip. In March, the number of arriving and department passengers at the airport was up 25 percent from the previous month.

Author: Larry Henry
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New Ram 'Giants' Ad Highlights Commercial Trucks, Working Class

When people think of a Ram truck, their everyday vehicles are what likely comes to mind. And rightly so, as the current 1500 is one of the best pickups on sale today. But Ram has another side of their business that goes somewhat unseen to the public. Ram’s commercial vehicles, made up of the 1500, 2500 and 3500 HD, Chassis Cab Heavy Duty trucks, plus the Promaster van lineup, serve an important role in America’s working class.

To celebrate this, Stellantis has announced the new Ram “Giants” advertising campaign , which celebrates the important work Ram commercial vehicles carry out. The ad, which you can watch below, features the Ram 1500; 2500 and 3500 Heavy Duty; 3500, 4500 and 5500 Chassis Cab and the ProMaster and ProMaster City.

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Publisher: Muscle Cars and Trucks
Date: 2021-04-28T20:00:36 00:00
Twitter: @musclecarstruck
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