Reference: See hereThis year's festive season has seen a 16% higher volume of sales compared with the previous year, with a 17% increase in GMV, an analysis by Unicommerce has found.
According to Unicommerce, the categories leading the growth drive include healthy snacks and eatables, with over 65% order volumes YoY, kitchenware (34%), and apparel (over 22%).
The ecommerce enablement SaaS platform also found that Navratri festivities influenced other categories, such as home decor, travel accessories, and electronics and gaming accessories, which recorded a significant 100%+ annual jump in order volumes.
The analysis compared the sales between September 26 - October 5, 2024, and October 7-16, 2023, and is based on over 2.8 million order items processed on Unicommerce's platform during the ten-day period for both years.
"The sale trends showcase an evolving category mix as consumers explore segments other than the regular festive purchases like ethnic wear and traditional clothes, electronics, gift items, etc, during the sale period," it said in a statement.
Unicommerce , founded in 2012, offers end-to-end SaaS solutions and enables the management of ecommerce operations for brands, sellers, and logistics service provider firms. With a sector and size-agnostic product suite, it tries to meet the business needs of various retail and ecommerce enterprises.
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