More details: Found hereCompanies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various platforms. In fact, it's estimated that the average person is exposed to as many as 10,000 marketing messages every day . This is leading many marketing and advertising professionals to turn to technology in search of an advantage, using tech's help to optimize and enhance outdated creative processes. The most prominent emerging technology is artificial intelligence (AI).
Marketers are learning how to leverage AI to shorten content creation timelines, enhance creativity and automate manual workflows. By integrating AI into their marketing toolbox, companies are better positioned to not only stay ahead of the competition but also supplement their creative output in new and exciting ways. Here are six ways AI can start transforming your company's creative process today.
AI can streamline the idea generation process by analyzing large datasets and proposing a wide range of ideas that align with trending topics, keywords and consumer interests. This can both refine the creative process and improve final results by building a strong data-driven foundation.
Consumers want to be seen as individuals. Crafting a highly personalized advertisement is the best way to connect with a target audience. AI excels in this area by supporting the creation of content that is tailored and procured specifically for each individual based on their interests, history and other behaviors. While personalization isn't something new, AI can take this winning strategy to a whole new level.
Creating successful marketing content involves a careful balance of compelling copy with eye-catching visual elements. AI can assist in the creation of graphics, videos and other visual elements. This can allow the creative team to spend more time on the conceptual aspects of their work.
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