How GenAI Is Transforming Marketing Teams

Source: Found here

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they operate and the skills required to thrive in the AI era.

As businesses strive to remain competitive, understanding the evolution of marketing teams in the GenAI era is crucial. This is an evolution I've had the opportunity to see firsthand as a marketing advisor for emerging startups, and I'm excited to share a few insights in this article on how the marketing team must change now and in the future.

One of the most notable changes in marketing teams due to GenAI is the shift toward efficiency and integration. Traditional marketing teams often consisted of specialized roles, each focusing on a specific aspect of marketing such as content creation, SEO, social media or analytics. However, GenAI enables automation and enhances productivity, leading to a consolidation of roles.

For instance, roles like the content and SEO specialist have emerged, where AI tools assist in generating content and optimizing it for search engines, reducing the need for separate content creators and SEO specialists. Similarly, the digital marketing generalist role combines responsibilities across social media, email marketing and paid advertising, reflecting a more integrated approach to digital marketing channels.

The GenAI era has also given rise to entirely new roles within marketing teams. Positions such as the AI marketing strategist and the creative technologist are becoming increasingly important. An AI marketing strategist focuses on leveraging AI technologies to develop and execute marketing strategies, ensuring that the organization stays ahead of the curve. Meanwhile, a creative technologist acts as an expert in AI tools, helping the team harness technology to drive creative processes and innovation.