Marketing Feeling Disjointed? 10 Ways To Ensure Seamless Integration

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No part of marketing is ever just a stand-alone effort. While it can sometimes feel like your work in email marketing, social media or content marketing supports different goals or requires a different mode of thinking, it's important to remember that all marketing revolves around the customer experience. If your various marketing channels aren't aligned, customers may be receiving mixed messages from your brand, which can lead to uncertainty and distrust.

I often recommend having a rolling 90- to 120-day unified content calendar that is organized by key themes (e.g., product, corporate, customer). That way, the communication is positioned in a clear and holistic way. - Anka Twum-Baah , Chief Outsiders

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I like to create a master messaging and positioning guide that includes company and product key messages, tone of voice and brand personality. This is distributed across all teams and vendors to ensure consistency across channels. - Roshni Wijayasinha , Prosh Marketing

Marketers who shift their focus from asking, "What's my strategy for this specific media or communication channel?" to "What moment is my audience experiencing through this channel, and how can I provide the most value?" will create more integrated, empathetic and appreciated customer experiences. This will lead to stronger connections and lasting loyalty. - Stephanie Bunnell , Aki Technologies