The content-recommendation company Taboola is set to announce on Tuesday a new generative-AI-powered chat assistant called Abby, which it hopes will encourage more small- and medium-sized businesses to use its platform.
The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns . The company says it has around 18,000 advertiser clients and that its network reaches almost 600 million daily active users. It works with publishers including the BBC, CBS, Yahoo, Apple News, and Business Insider.
Adam Singolda, Taboola's chief executive, said Abby is designed to take the pain points out of advertising for busy, resource-sapped business owners who aren't necessarily familiar with the latest marketing jargon — like CPAs (cost per acquisition) or CPCs (cost per click).
Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process. Over time, Abby will evolve to become more like an account manager to help retain those advertisers, he added.
With the launch of Abby, Taboola is the latest in a raft of advertising companies harnessing their own campaign data and generative-AI technology in an attempt to simplify and cut down the time it takes to create ad campaigns.
Big Tech giants like Google and Meta have trumpeted the gains made by their AI-powered performance advertising software, Performance Max and Advantage Plus , respectively. Advertising holding companies like Omnicom , WPP, and Publicis have committed to spending millions on the tech over the next few years.
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