More details: Visit websiteThe success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it's displayed on a less-than-ideal channel to the wrong audience.
Before launching an ad campaign, it's important to choose the platform carefully to maximize reach and performance. Below, 19 Forbes Agency Council share some important considerations that should guide the decision-making process to find the right channel to reach the right people with the right message in the right format.
One key consideration is whether the platform's audience aligns with the business's target demographic. The platform should provide access to the right audience based on factors like age, interests, behavior and geography to maximize relevance and ROI for the campaign. - Jonathan Johnson , Streamline Results
Advertise where your perfect client is. Baby Boomers and Gen-X are on Facebook. Gen-Z is on TikTok. But be careful with Google Ads because they often claim credit for demand created by referrals or social ads. Master the platform your audience lives on. - Alex Khassa , Clients Blackbox, Inc.
When choosing an ad platform, focus on your audience's intent. Google Ads is unmatched for reaching high-intent users actively searching for products and services. This is a bottom-of-the-funnel platform. Success requires a strong grasp of keyword strategies, ad copy and audience targeting. Map your customer's journey and use search intent to drive conversions using Google. - Katie Harris , Spot On Solutions
Two core considerations should be the audience demographics and the attribution tracking features. For example, Facebook skews towards an older crowd and has the best attribution tracking and pixel set up. Pinterest skews toward women, but doesn't have the best tracking analytics. Marketers must consider the pros and cons and determine which platform they should advertise on. - Krishan Arora , The Arora Project
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