Reference: Visit websiteBenjamin Claeys is CEO of QR TIGER , MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices.
From fun trivia quizzes to large QR codes on retail displays that attract foot traffic or a Christmas treasure hunt in the mall, I'm seeing QR codes used in all kinds of new ways.
QR codes aren't new technology. They've actually been around for 30 years, but their adoption has skyrocketed in recent years. Looking ahead, adoption will only grow. By 2027, we're going to have what we call GS1. Instead of a barcode, every product will have a QR code.
This will be a huge step forward for logistics and customer interaction. Products will essentially talk to both consumers and retailers, enabling both real-time engagement and inventory management.
QR codes have become a pivotal tool in bridging the physical and digital worlds, and the new year presents incredible opportunities for their use. When it comes to successful QR code campaigns, there are a few key principles to keep in mind:
1. Strong Call To Action: When people see an odd-looking square, they aren't necessarily motivated to take action. But when it says, Scan me, they're much more likely to follow through. If it says, 'Win a prize' or 'Learn more,' I see about 80% more people entering that digital door.
2. Placement And Design: Don't put a QR code in a small little corner in the back of your packaging. Make it visible and inviting. I also think too many people are stuck putting the logo in the middle of a QR code. To make your code stand out, you could integrate it into the package design or make it part of a creative layout. Creative designs win people's attention, particularly in busy stores during the holiday season.
4. Keep It Simple For Broad Appeal: You need to make every effort that even people who aren't tech-savvy can engage with the campaign. I often test designs with my mom or non-technical friends. If they can use it and understand it, then I know it's a good fit.
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