Leaked Shopify Memo Illustrates Bull Approach To AI

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The business world is talking about an internal memo that got released to the general public where Toby Lutke at Shopify is talking about employees integrating AI into their jobs.

Saying that "AI is now a baseline expectation," the memo essentially asks employees to use AI reflexively, and integrate it into whatever they are doing in their jobs.

"Our task here at Shopify is to make our software unquestionably the best canvas on which to develop the best businesses of the future," Lutke writes. "We do this by keeping everyone cutting edge and bringing all the best tools to bear so our merchants can be more successful than they themselves used to imagine. For that we need to be absolutely ahead."

Why is that kind of proactive movement necessary? Lutke argues that it's about the times, and the speed at which innovation is proceeding.

"Many of you took up the call, and all of us who did have been in absolute awe of the new capabilities and tools that AI can deliver to augment our skills, crafts, and fill in our gaps," Lutke adds.

Essentially, it seems, we are almost halfway through a year where the realities around AI are quickly taking hold. With the agentic approach, we are seeing AI "unleashed" to do a wide range of human tasks. That means there is a tremendous need for companies to catch up.

As ballast, Lutke cites the "Alice in Wonderland" scenario, where in the Red Queen's race, participants have to keep running, in order not to fall behind.

"In my On Leadership memo years ago, I described Shopify as a Red Queen race based on the Alice in Wonderland story—you have to keep running just to stay still. In a company growing 20-40% year over year, you must improve by at least that every year just to re-qualify. This goes for me as well as everyone else."

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