More details: Visit websiteSpeaking engagements are powerful opportunities for marketing and communications professionals to showcase their expertise, build credibility and connect with key audiences. Whether it's a conference keynote, a panel discussion or a virtual webinar, a strong presentation can elevate your personal brand and position you as a thought leader in your industry.
You need to show, not tell, your expertise. One of the overlooked keys to being a successful presenter is being relatable. Telling the audience you're an expert is not only off-putting, but it is not relatable to the audience that is there to learn. You should also be empathetic, and you can include your mistakes and misconceptions (the audience may have the same) to share your expertise. - Ryan Pirkle , JAKALA (formerly FFW)
Invite a happy customer to co-present a case study with you. This bolsters your presentation with storytelling and instantly builds your credibility. - Stephanie Bunnell , Azira
Sharing your expertise as a leader through speaking engagements can be insightful and inspiring if approached with authenticity. You must focus on your strengths, your experiences and your lessons learned. You shouldn't try to mimic what other speakers do; bring your unique perspectives to the forefront. By showcasing who you are, the audience is more likely to resonate with you and your messages. - Camille Weleschuk , ATB Financial
Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
For marketing and comms leaders, crafting a cohesive narrative is key. Leverage personal and professional stories to add authenticity and engage your audience. Whether speaking or on social media, align your message across channels with clear insights and trends within your field. A compelling, consistent narrative builds credibility and positions you as a go-to expert. - Lyric Mandell, PhD , MOXY Company
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