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Almost nine in 10 (86%) British consumers think that explicitly stating when generative AI has been used is important, with one quarter (25%) describing themselves as feeling ⁘concerned⁘ about the increasing role of AI in daily lives.
As well as being concerned, consumers are also feeling cautious (22%) and uneasy (15%) ⁘ the three most popular feelings among consumers about the prospect of the growing role of gen AI over the next decade. A further 9% describe themselves as sceptical, and 7% say they feel indifferent. Only just over one in 10 consumers describe themselves as either optimistic (9%) or excited (4%).
Almost two-thirds (63%) of shoppers feel ⁘manipulated⁘ by ecommerce tactics, finds a survey of 2,000 consumers.
Brands could be inadvertently alienating their consumers through their ecommerce experience, the research suggests. Almost half (46%) of shoppers say they feel ⁘overwhelmed⁘ on ecommerce sites.
One area of friction is website pop-ups, with one in five shoppers saying early pop-ups make them leave sites; however, four in five ecommerce destinations trigger pop-ups within 30 seconds.
The UK⁘s digital advertising investment is up 9.4% year over year, reaching ⁘38.07bn. Digital now makes up over 80% of the total ad spend in the UK.
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