15 Innovative Ways Brands Can Leverage Sound In Marketing

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Sound has long been an underutilized branding tool, but that's rapidly changing. From AI-personalized soundscapes to branded videos that evoke an autonomous sensory meridian response (ASMR), companies are finding innovative ways to integrate sonic marketing into their strategies.

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital and physical touchpoints. Here, members of Forbes Agency Council share 15 creative ways brands can harness the power of sound to deepen engagement and leave a lasting impression on target audiences.

We're about to see the return of the jingle, but reimagined. Think Intel's iconic sound or the THX intro. Brands will start tying signature sounds to their logos, creating quick, recognizable audio cues for apps, ads and streaming. Working with a sound engineer to craft something memorable—like how we approach brand colors—will be key to standing out. - Austin Irabor , NETFLY

ASMR content often includes video content that is almost devoid of actual speaking—a cooking video, for example, that only features the sounds of chopping or searing food. This lets the viewer attach their own emotion to the content. Applying this concept to a broader strategy gives the brand creative guardrails to work within that can actually fuel greater levels of creativity. - Bernard May , National Positions

Brands can create AI-personalized sound experiences, such as custom audio branding or dynamic soundscapes that adapt to user interactions. For example, a fitness app could generate real-time, AI-driven workout beats based on a user's heart rate. This fits into a broader strategy by enhancing engagement, reinforcing brand identity and creating a memorable, multisensory customer experience. - Guy Leon Sheetrit , Guac Digital

We're currently developing a sound logo for our podcast. Why is this crucial for us? This channel relies primarily on audio, so adding sound is key to a great listener experience. It helps increase our brand recognition and fosters positive associations. Ideally, when the audience hears the sound, they'll immediately associate it with expert industry insights. - Nataliya Andreychuk , Viseven