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Cody Gillund, founder of Grounded Growth Studio . B2B tech marketing expert helping brands grow with clarity and impact.
AI is not your enemy. It's your most eager new team member, capable of incredible things but still learning the ropes. The real opportunity for marketers today isn't just using AI to write faster, but to think smarter, act faster and drive more revenue.
If you treat AI like a capable but inexperienced intern, one who still needs your feedback and to learn how to use your desired systems, you'll unlock new levels of productivity and performance across your entire marketing function.
When I launched my own marketing consultancy, I did it with a laptop in one hand and a baby monitor in the other. Quite literally.
As a mom of four and a fractional marketing leader, time isn't just precious, it's my most valuable currency. I needed a way to do the work I love at a high level, without sacrificing the presence I want to have at home. AI quickly became part of that equation, not as a shortcut, but as a smart teammate.
For me, working with AI is not about having a machine take over. It is about making more room for strategy, creativity and clarity, so I can focus on growing instead of doing every last task myself.
That's when it clicked: AI isn't replacing marketers. It's reshaping what great marketing leadership looks like.
Most marketers know that generative AI can help with content creation: blog drafts, social captions, email sequences and more. But the real power of AI lies in higher-order tasks like forecasting trends, optimizing campaigns, analyzing buyer behavior and personalizing experiences at scale.
And guess what? All of those tasks require more than clever prompts. They require training, context and strategic direction, just like you'd give to a real intern.
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