The Amazon-ification Of Fast-fashion Giant Shein

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E-commerce giant Shein is spreading its arms to envelope more than just the fashion and apparel for which it's known—and it's starting to look like another familiar online market platform in the process.

Shein is wooing brands such as household goods conglomerate Colgate-Palmolive , toy maker Hasbro , and skincare brands to sell their products in its marketplace, Reuters reported Tuesday. The company, known for affordable and stylish clothes—albeit made with concerns about labor practices and its environmental impact—is taking steps to create a platform that is everything to everyone.

"Everybody associates Shein with fashion, but we are doing all verticals," Christina Fontana, Shein's senior director of brand operations for Europe, Middle East and Africa, said at a Paris conference on April 17, according to Reuters.

"Our consumers want brands, [so] if that's what they're looking for, that's what we're going to give them," she added.

Shein's outward expansion is a clear tactic to take a bigger piece of the e-commerce pie, Steve Tadelis, economic analysis and policy professor at the University of California at Berkeley, told Fortune .

Shein has the largest fast-fashion market share in the U.S, and its annual profit doubled to $2 billion in 2023 from the year before. It's eyeing an IPO and a whopping $90 billion valuation . While the size of its retail empire still pales in comparison to Amazon's stranglehold on 38% of the U.S. e-commerce market, Tadelis said Shein will want to go after the industry leader.

"It shouldn't be surprising that with all of the regulators around the world and talking about the Amazon monopoly that needs to be reined in, well, Shein is now taking a bite out of their apple and will probably take more of those bites," he said.

Shein, a China-based fast-fashion platform founded by billionaire Sky Xu in 2008, has skyrocketed to success and 45 million monthly users through its massive and efficient production and distribution strategies.

3 High-Paying Jobs That Do Not Require A Degree In 2024

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AI (artificial intelligence) supercharged the marketing industry by providing marketing professionals with analytical tools, content optimization, creation, and writing tools, and a range of other helpful software that marketers are already integrating into their everyday work.

One interesting fact that Statista pointed out from their research is that TikTok, YouTube, and Google were projected to witness a significant uptake in marketing spend, as of last year. These three platforms appear to be the favorite of marketing professionals as they are realizing its vast potential, hence the allocations within their marketing budget.

Indeed it is. There are loads of career opportunities within the marketing industry, and what's more, new job titles are also being created.

But what if you have no degree...Can you still land a high-paying job within this booming industry?

The good news is that although many roles require you to have a degree within marketing or similar specialism, employers are becoming much more open these days to hiring those who have the skills, technical knowhow, and willingness to adapt and learn. Even better, if you can demonstrate that you have a portfolio (which you can gain through internships, freelancing, or volunteering) you will be more likely to land a high-paying job within marketing.

Additionally, there are plenty of helpful online courses which you can enrol on—many of them being free of charge or having free trial or freemium options. Some of these sites include Coursera, Google Career Certificates, HubSpot, and LinkedIn Learning.

Now that you know that it is possible to work in marketing without needing to undergo a four-year undergraduate course, check out these three marketing jobs below that do not require a degree:

Tillamook Introduces New Ad Campaign

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"Our brand has grown exponentially over the past several years, evolving from a West Coast cult favorite to a household staple in shopping carts, refrigerators, and freezers across the country," said Kate Boltin , Vice President of Marketing at TCCA . "It was time for us to refresh our advertising in a big way, and that's exactly what we aim to do with this campaign - put our truly extraordinary dairy products in a national spotlight with a new campaign that is sure to delight."

The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films "Frozen" and "Beauty and the Beast," and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways.

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

Shopping For Cannabis In Maine Will Look Different This Summer

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Jayson Whitmore, right, and Owen Keel chat as they work at SeaWeed Co. in Portland on Tuesday. Brianna Soukup/Staff Photographer

But with L.D. 40, sponsored by Sen. Craig Hickman, D-Winthrop, all of that will to change. The legislation passed in both chambers and will become law without Gov. Janet Mills' signature.

The 86-page legislation aims to more closely align the cannabis and alcohol industries and smooth out the shopping experience by eliminating at-the-door ID checks, allowing minors to enter with their parent or guardian, allowing samples (to be consumed off-premises) and eliminating the opaque packaging requirement.

Alex McMahan, who helped draft the legislation, said businesses have had to bar octogenarians from even entering the building because they didn't have their driver's license on hand or deny entry to a mother with a baby stroller because her baby isn't 21 years old.

At SeaWeed Co., a recreational cannabis company which has locations in Portland and South Portland, business owners opted not to check IDs from a vestibule or behind a locked door, but rather hired a security guard. It makes the process feel slightly more inviting, said Kaspar Heinrici, director of business development. But it's still not ideal and it's an additional cost.

Many people complain that adult-use cannabis is more expensive than product from the medical market, Heinrici said, but recreational businesses often have additional costs like security and testing and track-and-trace requirements that drive up costs.

This Hidden Storefront Is Teeming With Luxe Home Decor And Furniture Finds

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If you're looking to upgrade your indoor or outdoor space, consider adding these 12 steals from Better Homes ⁘ Gardens, Beautiful by Drew Barrymore, and Mainstays — starting at just $3.

Shopify Support Division Reorg Raises Employee Concerns

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Walmart And Roblox Are Teaming Up To Make Virtual E-commerce A Reality

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After trying out the virtual items on their avatars, players will be able to load an e-commerce experience that takes the form of a browser window inside Roblox imitating the experience of shopping on Walmart's website — essentially a virtual laptop set up inside Roblox to access Walmart.com. The commerce feature within Walmart Discovered will be gated specifically to users aged 13 or older in the United States only.

"There is a traditional sort of checkout flow where you put your name, your address and your credit card information, and that's all powered by a Walmart API that handles all of the information super securely — it's very safe," said Walmart director of brand experiences and strategic partnerships Justin Breton. "And once you hit checkout, you'll get your confirmation email from Walmart. All of that is handled by us on the back end, the user will then get their item in the mail, but the virtual twin is granted immediately back on Roblox."

To promote the e-commerce experience, Walmart collaborated with three Roblox creators — Sarabxlla, MD17_RBLX and Junozy — to design Robloxified versions of three physical Walmart products, which include a No Boundaries festival hobo bag , a TAL stainless steel tumbler and Onn wireless headphones .

Today's pilot test is the first of multiple e-commerce tests that Roblox is planning with different products, brands and shopping methodologies. When it all shakes out, it's possible that future e-commerce experiences on the platform will ultimately look very different than Walmart's pilot test.

Much like Roblox's push to evolve into an ad network , which kicked into high gear last year , the company's expansion into e-commerce highlights its aspirations to transcend its origins as a gaming company to become a full-fledged digital platform. If all goes well, the platform's leaders hope to steer it to much greater heights, similar to the evolution of Facebook from a social platform into a destination for shopping and dating, or to Amazon's expansion from bookselling into gaming and streaming video.