How To Optimize Your Ecommerce Site For Holiday Shoppers

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Headlines:

Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online.

They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season .

According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be between 2.5% and 3.5% over 2023. Some noteworthy mentions:

Since sales are expected to be up year over year, what are the best ways to optimize your site for the holidays? When should you start, and what should you do? Let⁘s explore.

If you build landing pages now for Christmas and expect them to rank for competitive terms, it won⁘t happen.

Always build out your content calendar in advance (i.e., two to three months or more ahead of time).

Make sure you do your keyword research and start planning which content you need to create, get approvals for, deploy, etc.

Create reusable URLs for promotions that you can use year after year. You can mention the date or year in the page title or copy and then change it each year, but don⁘t use it in the URL.

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