How To Make A Business Website More Appealing To Potential Customers

Source: Visit website

Headlines:

For today's brands, a website is more than an online brochure—it's a powerful tool for attracting and converting prospective customers. By making some strategic updates to its website, a company can foster deeper connections with customers, improve the user experience and significantly boost conversion rates.

Whether it's by refining messaging, adding interactive elements or focusing on a more user-centric design, making certain changes can quickly help a site stand out in a crowded market. Here, 18 members of Forbes Agency Council share impactful ways to revamp a business website to capture the attention of more potential customers.

Consider how to help your site's visitors relate to your brand as if it were a person. Identify how to position your products and services in ways that are accessible and relatable. For our storytelling agency, we always want to give an emotionally evocative first impression, and so we often focus on compelling photography and language that sparks curiosity and more conversation on how we can help. - Samantha Reynolds , ECHO Storytelling Agency

Abandon the same old predictable language. Your brand strategy is about more than a logo or website page design. Invest in a unique point of view that carries across all channels. Your website will distinguish you, rather than bury you in the pack. - Adam Taylor , Splendor

Make your website more engaging by refining messaging, showcasing authenticity and enhancing the user journey. Ensure your value proposition is clear and easy to grasp. Use real customer stories to build trust. Prioritize intuitive navigation and seamless interactions. Ditch generic stock photos for real, behind-the-scenes content to create a relatable and compelling brand. - Boris Dzhingarov , ESBO ltd

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

Businesses can and should put information about their corporate social responsibility on their website. For law firms, this often looks like highlighting educational sponsorships or discounted services to veterans. Especially important to younger customers, showing that your business helps make the world a better place makes people happier and more eager to spend their hard-earned money with your brand. - Peter Boyd , PaperStreet Web Design

#news