Should I Prioritize Selling On Marketplaces Or My Own Website?

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This is undoubtedly one of the most common dilemmas for small business owners when they decide to start selling online.

It is a particularly tricky one to weigh up because the choices you make now could have quite a big influence on your strategy for months or even years to come.

But to give you my answer up front, my general advice is to begin selling via marketplaces such as Amazon, eBay, or Etsy. This will give you visibility, sales, and near-immediate exposure with minimal effort.

Then, in the long term, you should gradually build out your own website, letting you own your brand and audience.

Of course, there are caveats here. Some product categories don⁘t tend to do well via online marketplaces. This often, but not always, includes things like furniture, fine art, vehicle spare parts, and so on.

The reverse is also true. If you⁘re selling books, personal care products, and some kinds of handmade goods, it often makes more sense to stick with the marketplaces.

To help you weigh up whether or not to sell on marketplaces like Amazon, Etsy, or eBay, here⁘s my take on the pros and cons of using them.

Many ecommerce business owners dream of setting up their own websites. There⁘s something really exciting about having your own shop front to the world.

It is very common nowadays to find small ecommerce companies that sell through multiple channels , including major platforms like Amazon, niche local marketplaces for specific geographies or interests, as well as their own websites and even social media.

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