How To Use SMART Goals To Meet Customer Needs

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As entrepreneurs, a lot of us tend to be visionaries. We have big ideas of what peak success looks like in our business or as leaders. But sometimes, we get caught up in big, lofty visions that are too abstract to be defined, making it tough to know if we've actually met our goals. This is where SMART goals come in, and they're critical not only for your own business but for your customers.

SMART stands for specific, measurable, achievable, relevant and time-bound. Instead of making your goal, "I want to make more money," turn it into a SMART goal: "I want to increase revenue by 10% by next year." Now, we have something concrete to work toward.

This is why it's critical to discuss and set SMART goals with your customers, to get a sense of their objectives and make sure the goods or services you're offering meet their specific, measured goals—all while building stronger relationships that show you're invested in your customers' success.