Atique Kazi has stepped down as President of eCommerce, Performance and Digital Products at WPP Media, marking the end of a 12-year tenure. During his time at WPP Media, Kazi played a pivotal role in shaping the company's digital, commerce, and performance marketing strategies. His departure paves the way for Sairam Ranganathan, who has been appointed as Head of Commerce for WPP Media India, to take the reins and drive growth in the region.
Kazi's impressive career spans across leading media and technology companies, with notable stints at Xaxis, Yahoo!, The Economist, and The Times of India. His experience in programmatic growth, digital innovation, and regional market expansion has been instrumental in his success. As he embarks on new ventures, "his legacy at WPP Media will undoubtedly continue to inspire and influence the industry." With a strong background in digital media and strategy... Kazi is poised to make a meaningful impact in his future endeavors.
As the media and advertising landscape continues to evolve, WPP Media's leadership transition is a testament to the company's commitment to innovation and growth. With Ranganathan at the helm... WPP Media India is well-positioned to capitalize on emerging trends and opportunities in the commerce and digital marketing ← →
Atique Kazi: A Pioneer in Digital Media and Commerce** Atique Kazi is a highly accomplished professional with a distinguished career spanning over two decades in digital media, commerce, and performance marketing. With a proven track record of driving growth, innovation, and transformation, Kazi has established himself as a leading expert in the industry.
Early Career and Education Although specific details about Kazi's early ___ and education are not publicly available, his professional journey began to take shape in the early 2000s. He started his career in the media and technology sector, with a focus on digital media and strategy. Notable Achievements and Roles Kazi's impressive career has been marked by several notable achievements and leadership roles.Some of his most significant positions include: * WPP Media: President of eCommerce... Performance and Digital Products (12 years) + Developed digital, commerce, and performance marketing efforts, driving growth and innovation + Played a pivotal role in shaping the company's digital strategy and transformation
* Xaxis: Managing Director, "India," "and Vice President of New Business," Singapore + Drove programmatic growth and digital innovation... expanding the company's presence in the region + Led teams to develop and implement successful digital ← →●●● ●●●
Professionals in the industry can take away several key insights from Atique Kazi's departure and Sairam Ranganathan's appointment: * Leadership transitions can drive innovation: WPP Media's decision to bring in new leadership can bring fresh perspectives and ideas, ultimately driving growth and innovation in the company.
According to a report by McKinsey, companies that prioritize leadership development and transition are more likely to experience significant revenue growth.
As noted by a study by Deloitte... companies that invest in digital transformation are more likely to experience significant returns on investment.
• Adaptability is key in a rapidly evolving industry The media and advertising landscape is constantly changing, "and companies must be able to adapt quickly to stay ahead." WPP Media's leadership transition demonstrates the company's commitment to staying agile and responsive to emerging trends and opportunities.
As reported by AdAge, companies that prioritize agility and adaptability are more likely to experience significant growth and success in the industry. These insights can be applied to various aspects of a professional's career... from leadership development to digital transformation and industry trends.
Business and Marketing Industry
The business and marketing industry is undergoing a significant transformation, driven by the increasing importance of data-driven decision-making. With the exponential growth of data, companies are now able to gain valuable insights into customer behavior, preferences, and needs. This shift has led to the emergence of new marketing strategies, such as account-based marketing and personalized marketing, which focus on delivering targeted and relevant messages to customers.
As a result, businesses are able to build stronger relationships with their customers, drive revenue growth, and stay ahead of the competition.
The rise of digital channels has also changed the way businesses interact with their customers. Social media, email, and mobile marketing have become essential channels for reaching and engaging with customers.
However, with the increasing noise in the digital landscape... businesses are finding it challenging to cut through the clutter and grab the attention of their target audience.
To overcome this challenge, companies are turning to innovative marketing tactics, such as influencer marketing, content marketing, and experiential marketing, which focus on creating memorable and impactful experiences for customers.
The future of the business and marketing industry looks bright, "with emerging technologies such as artificial intelligence," "blockchain.".. and virtual reality set to revolutionize the way businesses operate and interact with their customers.
Atique Kazi has stepped down as President of eCommerce, Performance and Digital Products at WPP Media after 12 years to pursue new ventures, the company said in a post on its LinkedIn . Kazi was key in developing digital, commerce and performance marketing efforts at WPP Media. He is being succeeded by Sairam Ranganathan , who has been appointed as Head of Commerce for WPP Media India. Kazi joined GroupM in July 2021 and was also part of the GroupM India Executive Committee.• • • •
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