Salesforce's stock has lost 10% of its value in the two months since I wrote about Agentforce – the company's agentic artificial intelligence service. For example, such services could plan a vacation; choose the best flights, hotels, and restaurants, and pay to lock in those reservations, as I noted in my book, Brain Rush .
Since then, a gap has emerged between suppliers of agentic AI and the technology's potential customers, according to the Wall Street Journal .
My recent interview with a Salesforce partner and customer reveal agentic AI's compelling potential benefits and a significant amount of work that must be done to realize those benefits.
That tension – coupled with growing macroeconomic uncertainty – could impede the rapid adoption of Agentforce and cap the upside of Salesforce stock.
Salesforce delivered an expectations-busting report on its performance and prospects last fall. Salesforce exceeded the Wall Street consensus for the quarter ending October 31 and raised growth guidance for the company's fiscal fourth quarter which ended in January 2025, noted my December Forbes post.
The company touted Agentforce as a driver of growth. "Agentforce will be the number one supplier," said Salesforce CEO Marc Benioff in an interview with Fast Company . "I think we'll have more than a billion agents running from Salesforce within the next 12 months. Even at Dreamforce, I got 10,000 customers hands-on with Agentforce," Benioff added.
"While you're sleeping, agentic AI could look at five of your company's systems, analyze far more data than you ever could and decide the necessary actions," Coshow added.
Another analyst provided a handy bullish forecast for the agentic AI opportunity. Specifically, the global market for such services was expected to end 2024 with $31 billion in revenue and to grow thereafter at a 32% annual rate for the next few years, noted Emergen Research .
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